Supermetrics for Excel
Connect Spotify Ads to Microsoft Excel — Audio Ad Workbooks
Pull Spotify Ads data into Excel for audio advertising analysis. Build pivot tables that compare reach, frequency, and completion rates across campaigns. Conditional formatting highlights top-performing audio creatives and optimal frequency thresholds.
Why Connect Spotify Ads to Microsoft Excel?
Get your Spotify Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Audio completion rate analysis
Pivot by ad name and campaign to compare audio completion rates, paid listens, and new listener acquisition. See which creatives hold attention and which get skipped.
Frequency cap optimization
Track reach vs. frequency by campaign to find the sweet spot before listener fatigue sets in. Conditional formatting flags campaigns where frequency exceeds your target threshold.
Audio vs. visual ad channel comparison
Pull Spotify Ads data alongside YouTube or TikTok Ads in one workbook. XLOOKUP connects by date to compare CPM and completion rates between audio and video ad formats.
How to Connect Spotify Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Spotify Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Audio Ad Completion Report
Track completion rates, paid listens, and new listeners by campaign and creative. Conditional formatting highlights top-performing audio ads and flags low-completion creatives.
Reach & Frequency Monitor
Monitor reach, frequency, and CPM trends to optimize frequency caps. Trend charts show when campaigns hit listener fatigue so you can rotate creatives.
What Spotify Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Spotify Ads reporting data — metrics and dimensions you already know from the Spotify Ads interface.
Key Metrics
- Impressions
- Reach
- Frequency
- Spend
- Clicks
- CTR
- CPM
- Completes
- Completion rate
- Paid listens
- New listeners
- Streams
Key Dimensions
- Campaign name
- Ad set name
- Ad name
- Country
- Region
- Platform
- Cost model
- Advertiser name
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Spotify Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Spotify Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Spotify Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Spotify Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Spotify Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Spotify Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Spotify Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Spotify Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Spotify Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Spotify Ads metrics can I pull into Excel?
You can access all standard Spotify Ads reporting metrics through Supermetrics, including Impressions, Reach, Frequency, Spend, Clicks, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Spotify Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Spotify Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track audio ad completion rates in Excel?
Pull completes and completion rate by ad name and campaign. A pivot table with ads in rows lets you sort by completion rate to find which creative messages resonate. Conditional formatting highlights ads with completion rates above your benchmark.
Can I measure new listener acquisition from Spotify Ads in Excel?
Yes. Pull new listeners and paid listens as metrics alongside campaign and ad set dimensions. SUMIFS calculate new listener rate, and trend charts show whether your campaigns are growing your audience or just reaching existing listeners.
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