Supermetrics for Excel
Connect Teads to Microsoft Excel — Outstream Video Workbooks
Pull Teads data into Excel for outstream video advertising analysis. Build pivot tables comparing viewability, video completion rates, and conversions by campaign, creative, and website. Conditional formatting monitors brand safety and viewability thresholds.
Why Connect Teads to Microsoft Excel?
Get your Teads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Video completion and viewability tracking
Pivot by campaign and creative to compare video completion rates and viewable rates side by side. See which outstream placements hold viewer attention and which ones get scrolled past.
Brand safety and website quality
Break down performance by website domain to evaluate placement quality. Conditional formatting flags sites with high incident rates or low viewability so you can exclude them.
Outstream vs. instream video comparison
Pull Teads outstream data alongside YouTube or DV360 instream data in one workbook. XLOOKUP connects by date to compare completion rates and CPM across video ad formats.
How to Connect Teads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Teads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Outstream Video Performance Report
Track video completion rates, viewable impressions, and unique viewers by campaign and creative. Conditional formatting highlights top-performing outstream placements.
Website Placement Quality Audit
Rank website domains by viewability, brand safety incidents, and conversion performance. Flags sites that should be excluded from future campaigns.
What Teads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Teads reporting data — metrics and dimensions you already know from the Teads interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Budget spent
- Total ad cost
- Unique viewers
- Video starts
- Video completion rate
- Viewable impressions
- Viewable rate
- Post-click conversions
- Post-view conversions
Key Dimensions
- Advertiser name
- Campaign name
- Line item name
- Creative name
- Creative type
- Creative size
- Device
- Browser
- Country name
- Website domain
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Teads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Teads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Teads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Teads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Teads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Teads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Teads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Teads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Teads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Teads metrics can I pull into Excel?
You can access all standard Teads reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Budget spent, Total ad cost, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Teads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Teads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I evaluate Teads website placement quality in Excel?
Pull website domain as a dimension with viewable rate, completion rate, and brand suitability incidents. A pivot table ranks sites by quality, and conditional formatting flags domains that fall below your brand safety thresholds.
Can I compare Teads outstream performance against instream video in Excel?
Yes. Pull Teads video metrics on one sheet and YouTube or DV360 video data on another. XLOOKUP joins by date. A comparison chart shows completion rates and CPM side by side so you can evaluate outstream's role in your video mix.
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