Supermetrics for Excel
Connect Criteo to Microsoft Excel — Commerce Media Workbooks
Pull Criteo data into Excel for commerce media and retargeting analysis. Build pivot tables comparing ROAS, CPC, and conversion rates by campaign, ad set, and category. Conditional formatting highlights top-performing campaigns and flags declining ROAS trends.
Why Connect Criteo to Microsoft Excel?
Get your Criteo data flowing into Microsoft Excel with automatic refreshes and zero manual work.
ROAS and cost of sale tracking
Pivot by campaign and category name to compare ROAS, cost of sale, and average cart value. See which product categories retarget profitably and where Criteo's algorithm struggles to convert.
Bid strategy performance comparison
Compare ad sets by bid strategy to see which bidding approach (CPC, COS, ROAS target) delivers the best results. Conditional formatting highlights strategies that consistently hit your targets.
Criteo retargeting vs. other platforms
Pull Criteo data alongside RTB House, AdRoll, or Google Ads retargeting in one workbook. XLOOKUP connects by date to compare retargeting ROAS and CPA across platforms.
How to Connect Criteo to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Criteo in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
ROAS & Cost of Sale Report
Pivot table comparing ROAS, cost of sale, and average cart value by campaign and product category. Identifies the categories where retargeting is most profitable.
Bid Strategy Performance Analysis
Compare bid strategies by CPA, conversion rate, and eCPM. Shows which bidding approach consistently delivers the best results.
What Criteo Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Criteo reporting data — metrics and dimensions you already know from the Criteo interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- Revenue
- ROAS
- Sales
- Cost of sale
- CPC (revenue)
- Conversion rate
- Average cart
- eCPM
Key Dimensions
- Campaign name
- Ad set name
- Ad set status
- Ad set bid strategy
- Advertiser name
- Devices
- Operating system
- Targeting countries
- Category name
- Budget strategy
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Criteo alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Criteo. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Criteo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Criteo to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Criteo as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Criteo data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Criteo — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Criteo data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Criteo data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Criteo metrics can I pull into Excel?
You can access all standard Criteo reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Cost, Revenue, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Criteo in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Criteo data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track cost of sale (COS) from Criteo in Excel?
Pull cost and revenue by campaign. A calculated column divides cost by revenue to get COS percentage. Pivot tables show COS by category and ad set, and conditional formatting flags campaigns where COS exceeds your profitability threshold.
Can I compare Criteo retargeting against other retargeting platforms in Excel?
Yes. Pull Criteo ROAS and CPA on one sheet and RTB House or AdRoll data on another. XLOOKUP joins by date. A comparison chart shows which retargeting platform delivers the best return so you can allocate your remarketing budget optimally.
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