Supermetrics for Excel
Connect AdRoll to Microsoft Excel — Retargeting Workbooks
Pull AdRoll retargeting data into Excel for remarketing campaign analysis. Build pivot tables comparing conversions, ROAS, and CPA by campaign, audience, and placement. Conditional formatting flags campaigns with declining performance or budget waste.
Why Connect AdRoll to Microsoft Excel?
Get your AdRoll data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Retargeting ROI by audience segment
Pivot by audience and campaign type (retargeting vs. prospecting) to compare ROAS, CPA, and click-through conversions. See which audience pools are still profitable and which ones have exhausted their value.
View-through vs. click-through attribution
Use conditional formatting to compare view-through and click-through conversion volumes. Highlight campaigns where view-through dominates so you can evaluate whether retargeting is truly incremental.
Retargeting cost in your full media mix
Pull AdRoll data alongside prospecting platforms like Google Ads in one workbook. XLOOKUP connects by date to calculate what percentage of total conversions come from retargeting vs. new traffic.
How to Connect AdRoll to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for AdRoll in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Retargeting Audience ROI Report
Pivot table comparing ROAS, CPA, and conversion volume by audience segment and campaign type. Conditional formatting highlights the most profitable retargeting audiences.
Attribution Model Comparison
Compare view-through vs. click-through conversions by campaign. Stacked bar charts show the attribution mix so you can assess retargeting incrementality.
What AdRoll Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full AdRoll reporting data — metrics and dimensions you already know from the AdRoll interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- CPM
- Conversions
- Conversion rate
- Click-through conversions
- View-through conversions
- Revenue
- CPA
- ROI
Key Dimensions
- Advertiser
- Campaign
- Campaign type
- Adgroup
- Ad
- Ad type
- Device
- Country
- Placement
- Audience
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect AdRoll alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for AdRoll. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your AdRoll reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect AdRoll to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select AdRoll as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my AdRoll data secure in Excel?
Yes. Supermetrics uses OAuth authentication for AdRoll — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine AdRoll data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull AdRoll data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What AdRoll metrics can I pull into Excel?
You can access all standard AdRoll reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for AdRoll in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your AdRoll data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I measure AdRoll retargeting incrementality in Excel?
Pull click-through and view-through conversions separately by campaign. A calculated column shows the view-through share. If most conversions are view-through, your retargeting may be taking credit for conversions that would happen anyway. Trend charts help you test this over time.
Can I compare AdRoll retargeting ROI against prospecting channels?
Yes. Pull AdRoll data on one sheet and Google Ads or Facebook Ads on another. XLOOKUP joins by date. A comparison chart shows CPA and ROAS side by side so you can balance retargeting spend against new customer acquisition.
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