Supermetrics for Excel
Connect RTB House to Microsoft Excel — Retargeting Performance Workbooks
Pull RTB House retargeting data into Excel for remarketing campaign analysis. Build pivot tables comparing ROAS, conversion values, and eCPM by subcampaign, creative, and device. Conditional formatting flags declining performance and budget waste.
Why Connect RTB House to Microsoft Excel?
Get your RTB House data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by category name and subcampaign to compare ROAS, conversion values, and eCPM. See which product categories retarget profitably and which ones waste spend on low-intent users.
- Use conditional formatting to compare post-view and post-click conversion volumes by creative type. Highlight campaigns where post-view conversions dominate so you can evaluate true incrementality.
- Pull RTB House retargeting data alongside prospecting campaigns from other platforms. XLOOKUP joins by date to compare CPA and ROAS between retargeted and cold audiences.
How to Connect RTB House to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for RTB House in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Retargeting ROAS by Category
Pivot table breaking down ROAS, conversion value, and eCPM by product category and user segment. Conditional formatting highlights categories meeting your ROAS targets.
Attribution Model Comparison
Compare post-view and post-click conversions by subcampaign and creative type. Stacked charts show the attribution mix to help evaluate incrementality.
What RTB House Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full RTB House reporting data — metrics and dimensions you already know from the RTB House interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions value
- Post-view conversions
- CTR
- eCPM
- eCPC
- ROAS
- Viewability
Key Dimensions
- Subcampaign name
- Creative name
- Creative type
- Creative size
- Category name
- Device type
- Country
- User segment
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect RTB House alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for RTB House. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your RTB House reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select RTB House as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for RTB House — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull RTB House data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard RTB House reporting metrics through Supermetrics, including Impressions, Clicks, Cost, Conversions value, Post-view conversions, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your RTB House data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull both post-view conversions and click conversions as separate metrics. A pivot table with subcampaign in rows shows the ratio for each campaign. Use a stacked bar chart to visualize how much each attribution type contributes.
- Yes. Pull category name as a dimension with conversions value, cost, and ROAS as metrics. A pivot table instantly shows which product categories generate the best return from retargeting, and conditional formatting highlights categories below your ROAS target.
Also Connect to Microsoft Excel
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