Supermetrics for Excel
Connect Adform to Microsoft Excel — Ad Serving Analytics Workbooks
Pull Adform data into Excel for ad serving and campaign tracking analysis. Build pivot tables breaking down impressions, viewability, and video completions by campaign, line item, and banner size. Conditional formatting monitors delivery pacing and creative performance.
Why Connect Adform to Microsoft Excel?
Get your Adform data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by banner name and banner size to compare CTR, viewability rate, and video completions. Instantly see which creative sizes drive engagement and which formats underperform.
- Use conditional formatting to compare performance across buy types (CPM, CPC, CPA). Data bars highlight which buying model delivers the best results for each campaign objective.
- Pull Adform ad server data alongside platform-reported metrics from Google Ads or DV360. XLOOKUP connects by campaign to identify discrepancies between served and reported impressions.
How to Connect Adform to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Adform in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Creative Size Viewability Report
Pivot table comparing viewability rate, CTR, and video completions by banner name and size. Conditional formatting highlights high-viewability creative formats.
Delivery Pacing & Buy Type Tracker
Track campaign delivery against line item targets, broken down by buy type. Data bars show pacing status so you can intervene on underdelivering orders.
What Adform Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Adform reporting data — metrics and dimensions you already know from the Adform interface.
Key Metrics
- Impressions
- Clicks
- CTR
- CPC
- CPM
- Spend
- Conversions
- Viewable impressions
- Viewability rate
- Video starts
- Video completions
- Video completion rate
Key Dimensions
- Campaign name
- Line item name
- Banner name
- Banner size
- Media name
- Order name
- Buy type
- Network
- Media country
- Tag name
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Adform alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Adform. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Adform reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Adform as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Adform — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Adform data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Adform reporting metrics through Supermetrics, including Impressions, Clicks, CTR, CPC, CPM, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Adform data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull banner size as a dimension with viewable impressions and viewability rate as metrics. A pivot table lets you rank sizes by viewability, and conditional formatting flags sizes below your acceptable threshold.
- Yes. Pull Adform ad server impressions on one sheet and the platform's own reported impressions on another. XLOOKUP joins by campaign and date, then a calculated column shows the percentage discrepancy between the two sources.
Also Connect to Microsoft Excel
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