Supermetrics for Excel
Connect Matomo to Microsoft Excel — Privacy-First Analytics Workbooks
Pull Matomo analytics data into Excel for privacy-first web analytics reporting. Build pivot tables that slice visits, pageviews, and conversions by page, country, and device type. No data sampling means complete accuracy in your Excel reports.
Why Connect Matomo to Microsoft Excel?
Get your Matomo data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Unsampled traffic analysis
Pivot by page URL, country, and device with zero data sampling. Unlike GA4, Matomo gives you complete, unsampled data — every visit counts in your Excel pivot tables.
Privacy-compliant conversion tracking
Track goal conversions and revenue without relying on third-party cookies. Conditional formatting highlights high-converting pages and flags content with rising bounce rates.
Matomo vs. GA4 comparison
Pull Matomo data on one sheet and GA4 on another. XLOOKUP connects by page URL and date to compare traffic counts and spot discrepancies caused by consent banners and ad blockers.
How to Connect Matomo to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Matomo in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Complete Traffic Report (Unsampled)
Pivot table breaking down visits, unique visitors, and pageviews by page, country, and device. No sampling means total accuracy in your pivot table aggregations.
Goal Conversion Funnel
Track conversion rates and revenue by page URL and referral source. Conditional formatting highlights pages with the best conversion rates and flags pages losing visitors.
What Matomo Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Matomo reporting data — metrics and dimensions you already know from the Matomo interface.
Key Metrics
- Visits
- Unique visitors
- Pageviews
- Bounce rate
- Actions per visit
- Avg. visit duration (sec)
- Conversions
- Revenue
- Avg. page load time (sec)
- Exit rate
Key Dimensions
- Page URL
- Country
- City
- Device type
- Web-browser language
- Website name
- Region
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Matomo alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Matomo queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Matomo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Matomo dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Matomo to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Matomo as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Matomo data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Matomo — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Matomo data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Matomo data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Matomo metrics can I pull into Excel?
You can access all standard Matomo reporting metrics through Supermetrics, including Visits, Unique visitors, Pageviews, Bounce rate, Actions per visit, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Matomo in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Matomo data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Does Matomo data in Excel include sampled data?
No. Matomo provides unsampled data by default, so every visit and pageview is counted exactly. Your Excel reports reflect complete, accurate numbers — no sampling disclaimers or data thresholds to worry about.
How do I compare Matomo and GA4 traffic data in Excel?
Pull Matomo visits on one worksheet and GA4 sessions on another. XLOOKUP joins by date and page URL. A discrepancy column shows where GA4 undercounts due to consent rejection or ad blockers, giving you the true traffic picture.
Also Connect to Microsoft Excel
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