Supermetrics for Excel
Connect Adobe Analytics 2.0 to Microsoft Excel — Enterprise Web Analytics Workbooks
Pull Adobe Analytics data into Excel for enterprise web analytics reporting. Build pivot tables that slice page views, visits, and revenue by site section, marketing channel, and device. Power Query blends with CRM data for complete digital experience analysis.
Why Connect Adobe Analytics 2.0 to Microsoft Excel?
Get your Adobe Analytics data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Marketing channel attribution
Pivot by marketing channel (organic search, paid search, display, email, social) to compare visits, revenue, and conversion rates. See which channels drive the most enterprise revenue.
Site section and product performance
Break down page views, orders, and cart additions by site section. Conditional formatting highlights high-revenue sections and flags pages with high exit rates that leak conversions.
Adobe + ad platform spend matching
Pull Adobe Analytics revenue on one sheet and ad platform spend on another. XLOOKUP connects by marketing channel to calculate true ROAS from server-side analytics data, not platform-reported numbers.
How to Connect Adobe Analytics 2.0 to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Adobe Analytics 2.0 in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Marketing Channel Attribution Report
Pivot table comparing visits, revenue, and conversion rates by marketing channel. Identifies the channels driving the most enterprise revenue.
Site Section Performance Tracker
Track page views, entries, exits, and time spent by site section. Conditional formatting highlights high-performing sections and flags pages with conversion leaks.
What Adobe Analytics 2.0 Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Adobe Analytics reporting data — metrics and dimensions you already know from the Adobe Analytics interface.
Key Metrics
- Page views
- Visits
- Unique visitors
- Bounce rate
- Time spent per visit
- Revenue
- Orders
- Units
- Conversion rate
- Cart additions
- Entries
- Exits
Key Dimensions
- Page
- Site section
- Marketing channel
- Referrer type
- Browser
- Operating system
- Geo country
- Geo city
- Device type
- Entry page
View all Adobe Analytics 2.0 fields, metrics, and dimensions →
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Adobe Analytics 2.0 alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Adobe Analytics 2.0 queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Adobe Analytics 2.0 reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Adobe Analytics 2.0 dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Adobe Analytics 2.0 to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Adobe Analytics 2.0 as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Adobe Analytics 2.0 data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Adobe Analytics 2.0 — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Adobe Analytics 2.0 data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Adobe Analytics 2.0 data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Adobe Analytics 2.0 metrics can I pull into Excel?
You can access all standard Adobe Analytics 2.0 reporting metrics through Supermetrics, including Page views, Visits, Unique visitors, Bounce rate, Time spent per visit, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Adobe Analytics 2.0 in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Adobe Analytics 2.0 data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare marketing channel performance from Adobe Analytics in Excel?
Pull marketing channel as a dimension with visits, revenue, and conversion rate. A pivot table ranks channels by revenue contribution. Add calculated fields for ROAS when you blend with ad spend data on another sheet.
Can I track cart abandonment and ecommerce funnels in Excel?
Yes. Pull cart additions, orders, and revenue by site section or entry page. A calculated column gives you the cart-to-order conversion rate. Conditional formatting flags sections where users add to cart but do not complete purchase.
Also Connect to Microsoft Excel
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