Supermetrics for Excel
Connect Piano Analytics to Microsoft Excel — Digital Analytics Workbooks
Pull Piano Analytics data into Excel for digital audience measurement. Build pivot tables that slice visits, pageviews, and conversions by content type, source, and campaign. Conditional formatting highlights content performance and audience engagement patterns.
Why Connect Piano Analytics to Microsoft Excel?
Get your Piano Analytics data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Content type and article performance
Pivot by content type and article name to compare time spent, page views, and conversion rates. See which editorial content drives engagement and which articles need improvement.
Onsite ad performance tracking
Track onsite ad impressions and clicks alongside editorial metrics. Conditional formatting highlights pages where ad viewability is strong and flags pages with low ad engagement.
Campaign source attribution
Pull Piano Analytics data alongside ad platform spend in one workbook. XLOOKUP connects by campaign name to calculate cost per visit and cost per conversion from your media investment.
How to Connect Piano Analytics to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Piano Analytics in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Content Engagement Report
Pivot table breaking down time spent, page views, and bounce rate by content type and article. Highlights the editorial content that drives the deepest engagement.
Campaign Attribution Analysis
Track visits and conversions by source and campaign. XLOOKUP connects to ad spend data for cost-per-visit calculations.
What Piano Analytics Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Piano Analytics reporting data — metrics and dimensions you already know from the Piano Analytics interface.
Key Metrics
- Visits
- Unique visitors
- Pages viewed
- Time spent
- Bounce rate
- Conversion rate
- Revenue
- Orders
- Onsite ad impressions
- Onsite ad clicks
Key Dimensions
- Page label
- Page with levels
- Content type
- Article name
- Source
- Source detail
- Campaign name
- Country
- Device type
- Browser group
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Piano Analytics alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Piano Analytics queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Piano Analytics reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Piano Analytics dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Piano Analytics to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Piano Analytics as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Piano Analytics data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Piano Analytics — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Piano Analytics data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Piano Analytics data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Piano Analytics metrics can I pull into Excel?
You can access all standard Piano Analytics reporting metrics through Supermetrics, including Visits, Unique visitors, Pages viewed, Time spent, Bounce rate, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Piano Analytics in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Piano Analytics data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I measure article engagement depth from Piano Analytics in Excel?
Pull article name with time spent, pages viewed, and bounce rate. A pivot table ranks articles by average time spent per visit. Conditional formatting highlights articles that hold readers the longest — your best content for subscriber conversion.
Can I track onsite ad revenue alongside editorial metrics?
Yes. Pull onsite ad impressions and clicks alongside page views and time spent. Pivot tables show which content drives the most ad revenue, and calculated columns give you effective CPM per content section.
Also Connect to Microsoft Excel
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