Supermetrics for Excel
Connect Piwik PRO to Microsoft Excel — Privacy Analytics Workbooks
Pull Piwik PRO data into Excel for privacy-compliant web analytics. Build pivot tables that slice sessions, pageviews, and goal conversions by source, campaign, and device. Full data ownership with no sampling means accurate reporting in your Excel workbooks.
Why Connect Piwik PRO to Microsoft Excel?
Get your Piwik PRO data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by source/medium, campaign, and country with full data ownership. Piwik PRO keeps data in your chosen region, so your Excel reports comply with EU data residency requirements.
- Track goal conversions and ecommerce revenue by page and device type. Conditional formatting highlights pages with the highest conversion rates and flags pages losing visitors to exits.
- Pull Piwik PRO custom dimensions alongside standard metrics in Excel. XLOOKUP connects custom dimension values to campaign data for segmented analysis that goes beyond standard reports.
How to Connect Piwik PRO to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Piwik PRO in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Privacy-Compliant Traffic Report
Pivot table breaking down sessions, unique visitors, and bounce rate by source, country, and device. Full data ownership ensures GDPR-compliant reporting.
Goal Conversion Analysis
Track goal conversions and ecommerce revenue by campaign and landing page. Conditional formatting highlights the campaigns driving the most valuable visitor actions.
What Piwik PRO Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Piwik PRO reporting data — metrics and dimensions you already know from the Piwik PRO interface.
Key Metrics
- Sessions
- Unique visitors
- Page views
- Bounce rate
- Average session duration
- Goal conversions
- Ecommerce conversions
- Events
- Outlinks
- Downloads
Key Dimensions
- Page URL
- Source / Medium
- Campaign name
- Country
- City
- Device type
- Browser name
- Operating system
- Custom dimensions
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Piwik PRO alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Piwik PRO queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Piwik PRO reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Piwik PRO dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Piwik PRO as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Piwik PRO — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Piwik PRO data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Piwik PRO reporting metrics through Supermetrics, including Sessions, Unique visitors, Page views, Bounce rate, Average session duration, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Piwik PRO data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Yes. Piwik PRO stores data in your chosen region (EU, US, or private cloud). Supermetrics queries the API securely, and the data lands in your Excel workbook under your control. No third-party data residency issues.
- Yes. Pull any custom dimension alongside sessions, page views, and conversions. Pivot tables let you break down performance by business-specific segments like user type, content category, or subscription tier.
Also Connect to Microsoft Excel
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