Supermetrics for Excel
Connect Apple Search Ads to Microsoft Excel — App Acquisition Workbooks
Pull Apple Search Ads data into Excel for app install campaign analysis. Build pivot tables that slice CPA, installs, and tap-through rates by keyword, search term, and device class. Conditional formatting highlights top-converting keywords for bid optimization.
Why Connect Apple Search Ads to Microsoft Excel?
Get your Apple Search Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
App install analysis in pivot tables
Build pivot tables showing installs, CPA, and TTR by keyword, ad group, and country. Slicers filter by device class and customer type.
Keyword bid optimization
Conditional formatting flags keywords with high CPA or low conversion rates. Calculated columns suggest bid adjustments based on target CPA.
New vs returning user analysis
Break down installs by new downloads vs. redownloads in Excel. SUMIFS calculate the cost of acquiring genuinely new users.
How to Connect Apple Search Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Apple Search Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
App Install Campaign Dashboard
Pivot table workbook tracking installs, CPA, and TTR by keyword and campaign. Conditional formatting highlights keywords exceeding target CPA.
Keyword Performance Scorecard
Rank keywords by install volume, conversion rate, and CPA. Icon sets provide instant visual ranking for bid optimization decisions.
What Apple Search Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Apple Search Ads reporting data — metrics and dimensions you already know from the Apple Search Ads interface.
Key Metrics
- Impressions
- Taps
- Installs
- Spend
- CPA (cost per acquisition)
- CPT (cost per tap)
- TTR (tap-through rate)
- Conversion rate
- New downloads
- Redownloads
- LAT on installs
- LAT off installs
- Budget
- Daily cap
- Average CPA
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Country/Region
- Device class
- Age range
- Gender
- Customer type (new/returning/all)
- Ad placement
- Campaign type
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Apple Search Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Apple Search Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Apple Search Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Apple Search Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Apple Search Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Apple Search Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Apple Search Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Apple Search Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Apple Search Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Apple Search Ads metrics can I pull into Excel?
You can access all standard Apple Search Ads reporting metrics through Supermetrics, including Impressions, Taps, Installs, Spend, CPA (cost per acquisition), and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Apple Search Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Apple Search Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I track Apple Search Ads new vs returning users in Excel?
Yes. Pull 'New downloads' and 'Redownloads' as metrics with keyword and campaign dimensions. Use calculated columns to compute new user acquisition cost separately from redownload cost.
How do I optimize Apple Search Ads keywords in Excel?
Pull keyword-level data with CPT, TTR, and conversion rate. Build a scoring formula that flags keywords above target CPA for bid reduction and high-converting keywords for bid increases.
Also Connect to Microsoft Excel
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