Supermetrics for Excel
Connect AppsFlyer to Microsoft Excel — App Attribution Workbooks
Pull AppsFlyer attribution data into Excel for app install and engagement analysis. Build pivot tables comparing installs, ROI, and retention by media source, campaign, and country. Conditional formatting highlights top-performing channels and flags high-uninstall sources.
Why Connect AppsFlyer to Microsoft Excel?
Get your AppsFlyer data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by media source and campaign to compare ROI, eCPI, and uninstall rates. Identify sources that deliver cheap installs but lose users within days vs. those that retain.
- Use conditional formatting to highlight media sources with the highest loyal user rates. Data bars rank channels by ARPU so you can invest in the sources that drive lifetime value, not just installs.
- Pull AppsFlyer attributed installs on one sheet and ad platform reported conversions on another. XLOOKUP connects by campaign to spot discrepancies between self-attributed and independently measured installs.
How to Connect AppsFlyer to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for AppsFlyer in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Media Source ROI Report
Pivot table comparing installs, ROI, eCPI, and ARPU by media source and country. Conditional formatting highlights the channels delivering above-target lifetime value.
User Quality & Retention Tracker
Track loyal users, uninstall rates, and session counts by channel. Trend charts reveal which sources drive sticky users and which ones churn quickly.
What AppsFlyer Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full AppsFlyer reporting data — metrics and dimensions you already know from the AppsFlyer interface.
Key Metrics
- Impressions
- Clicks
- Installs
- Conversion rate
- Sessions
- Total revenue
- Total cost
- Average eCPI
- ROI
- ARPU
- Loyal Users
- Uninstalls
Key Dimensions
- App name
- Campaign name
- Media Source
- Agency / PDM
- Ad set
- Ad name
- Channel
- Country code
- Keywords
- Touch type
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect AppsFlyer alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom AppsFlyer queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your AppsFlyer reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete AppsFlyer dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select AppsFlyer as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for AppsFlyer — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull AppsFlyer data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard AppsFlyer reporting metrics through Supermetrics, including Impressions, Clicks, Installs, Conversion rate, Sessions, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your AppsFlyer data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull uninstalls and installs by media source. A calculated column gives you the uninstall rate per source, and conditional formatting highlights sources where the rate exceeds your threshold. Sort by ARPU to find channels that retain high-value users.
- Yes. Pull AppsFlyer installs by campaign on one sheet and the ad platform's reported installs on another. XLOOKUP joins them by campaign name. A discrepancy column shows where platforms over-count, helping you trust the independent measurement.
Also Connect to Microsoft Excel
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