Supermetrics for Excel
Connect Adjust to Microsoft Excel — Mobile Attribution Workbooks
Pull Adjust mobile attribution data into Excel for app install analysis and campaign performance tracking. Build pivot tables that compare installs, ROAS, and retention by partner, campaign, and country. Conditional formatting flags fraudulent traffic and underperforming sources.
Why Connect Adjust to Microsoft Excel?
Get your Adjust data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Install fraud detection in pivot tables
Pivot by partner and source to compare rejected install rates and reattribution volumes. Conditional formatting flags sources with high fraud ratios so you can cut bad traffic before it eats your budget.
eCPI and ROAS by media partner
Use SUMIFS to calculate effective CPI and ROAS per media partner. Data bars rank partners by profitability so you can shift spend to the channels that drive real, retained users.
Attribution data meets ad platform spend
Pull Adjust install attribution on one sheet and ad platform spend (Facebook, Google, TikTok) on another. XLOOKUP joins by campaign to compare attributed installs against platform-reported installs.
How to Connect Adjust to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Adjust in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Media Partner ROAS Scorecard
Pivot table comparing installs, eCPI, revenue, and ROAS by media partner and country. Conditional formatting highlights partners delivering above-target ROAS.
Fraud & Rejection Monitor
Track rejected install rates and reattributions by source. Trend charts show whether fraud rates are improving or worsening week over week.
What Adjust Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Adjust reporting data — metrics and dimensions you already know from the Adjust interface.
Key Metrics
- Installs
- Sessions
- Ad spend
- Revenue
- ROAS
- eCPI (network)
- Click conversion rate
- Reattributions
- Reinstalls
- Rejected installs
- Rejected install rate
- Revenue events
Key Dimensions
- App name
- Campaign name
- Ad group name
- Source name
- Partner name
- Channel
- Country
- Device type
- OS name
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Adjust alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Adjust queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Adjust reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Adjust dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Adjust to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Adjust as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Adjust data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Adjust — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Adjust data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Adjust data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Adjust metrics can I pull into Excel?
You can access all standard Adjust reporting metrics through Supermetrics, including Installs, Sessions, Ad spend, Revenue, ROAS, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Adjust in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Adjust data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I spot install fraud from Adjust data in Excel?
Pull rejected installs and rejected install rate by partner and source. A pivot table ranks sources by fraud rate, and conditional formatting highlights any source where rejected installs exceed your acceptable threshold.
Can I compare Adjust attribution with platform-reported installs?
Yes. Pull Adjust installs on one worksheet and the ad platform's reported installs on another. XLOOKUP joins by campaign name and date. A calculated column shows the discrepancy so you can see which platforms over-report conversions.
Also Connect to Microsoft Excel
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