Supermetrics for Excel
Connect Google Business Profile to Microsoft Excel — Local Search Workbooks
Pull Google Business Profile data into Excel for local search visibility and customer action tracking. Build pivot tables comparing search impressions, direction requests, and phone calls by location. Conditional formatting highlights locations with declining visibility or low review scores.
Why Connect Google Business Profile to Microsoft Excel?
Get your Google Business data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by location name and category to compare search impressions, direction requests, and phone calls across all your business locations. Instantly see which stores attract the most local traffic.
- Track average star rating and review count over time. Conditional formatting flags locations where ratings drop below your threshold so your operations team can respond to negative reviews.
- Pull GMB customer actions alongside Google Ads local campaign data in one workbook. XLOOKUP connects by location to see how paid local ads influence direction requests and phone calls.
How to Connect Google Business Profile to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Business Profile in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Multi-Location Performance Report
Pivot table comparing search impressions, customer actions, and reviews across all store locations. Highlights top-performing locations and flags those needing attention.
Review Health Monitor
Track average star ratings and review volumes by location over time. Conditional formatting flags locations with declining ratings or low review counts.
What Google Business Profile Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Google Business reporting data — metrics and dimensions you already know from the Google Business interface.
Key Metrics
- Search impressions
- Views (total)
- Views (Maps)
- Views (Search)
- Actions (total)
- Actions (website)
- Actions (phone)
- Actions (driving directions)
- Review count
- Average star rating
- Photo views (total)
- Post views
Key Dimensions
- Location name
- Location address locality
- Location category name
- Location status
- Location store code
- Review star rating
- Review comment
- Post topic type
- Search keywords
View all Google Business Profile fields, metrics, and dimensions →
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Business Profile alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Google Business Profile queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Business Profile reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Google Business Profile dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Business Profile as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Google Business Profile — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Business Profile data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Google Business Profile reporting metrics through Supermetrics, including Search impressions, Views (total), Views (Maps), Views (Search), Actions (total), and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Business Profile data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull location name as a dimension with search impressions, customer actions (website, phone, directions), and review count. A pivot table ranks locations by total actions so you can see which stores need more marketing support.
- Yes. Pull average star rating and review count by location and date. A trend chart shows whether each location's rating is improving or declining, and conditional formatting flags any location dropping below 4 stars.
Also Connect to Microsoft Excel
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