Supermetrics for Excel
Connect Google Search Console to Microsoft Excel — SEO Performance Workbooks
Pull Google Search Console data into Excel for SEO analysis and keyword tracking. Build pivot tables that slice search performance by query, page, and device. Conditional formatting highlights ranking changes and XLOOKUP connects search visibility to traffic and revenue.
Why Connect Google Search Console to Microsoft Excel?
Get your Search Console data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Build pivot tables that show clicks, impressions, CTR, and average position for every query. Slicers filter by page, device, and country.
- Use conditional formatting to highlight position changes. Color scales and icon sets make it obvious which queries are gaining or losing visibility.
- Pull Search Console alongside GA4 data in one workbook. XLOOKUP connects search impressions and clicks to on-site engagement and conversions.
How to Connect Google Search Console to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Search Console in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
SEO Keyword Dashboard
Pivot table workbook analyzing Search Console queries by clicks, impressions, CTR, and position. Conditional formatting highlights ranking changes and top opportunities.
Page Performance Report
Rank pages by search visibility and click-through performance. XLOOKUP connects to GA4 data for complete organic traffic analysis.
What Google Search Console Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Search Console reporting data — metrics and dimensions you already know from the Search Console interface.
Key Metrics
- Clicks
- Impressions
- CTR
- Average position
- Submitted URLs
- Indexed URLs
- Sitemap warnings
- Sitemap errors
Key Dimensions
- Query
- Page
- Country
- Device
- Date
- Search type (Web/Image/Video)
- Sitemap
- Landing page
View all Google Search Console fields, metrics, and dimensions →
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Search Console alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Google Search Console queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Search Console reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Google Search Console dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Search Console as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Google Search Console — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Search Console data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Google Search Console reporting metrics through Supermetrics, including Clicks, Impressions, CTR, Average position, Submitted URLs, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Search Console data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Yes. Pull average position with daily or weekly date granularity and use append mode. Conditional formatting highlights position improvements and declines across your keyword portfolio.
- Pull Search Console data on one worksheet and GA4 on another. Use XLOOKUP on landing page URL to connect search clicks to sessions, conversions, and revenue.
Also Connect to Microsoft Excel
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