Supermetrics for Excel
Connect Bing Webmaster Tools to Microsoft Excel — Bing SEO Workbooks
Pull Bing Webmaster Tools data into Excel for Bing search visibility analysis. Build pivot tables that slice clicks, impressions, and average position by query and page URL. Conditional formatting highlights ranking changes and crawl health issues.
Why Connect Bing Webmaster Tools to Microsoft Excel?
Get your Bing Webmaster data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Bing keyword ranking tracking
Pivot by query string and page URL to track click position, impression position, and CTR on Bing. Conditional formatting flags keywords where your position is slipping.
Crawl health and index monitoring
Track pages in index, crawl errors, and HTTP status codes (2xx, 4xx, 5xx) over time. Data bars highlight days with crawl error spikes so you can fix technical SEO issues fast.
Bing vs. Google search comparison
Pull Bing Webmaster data alongside Google Search Console in one workbook. XLOOKUP connects by query to compare ranking positions and CTR across both search engines.
How to Connect Bing Webmaster Tools to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Bing Webmaster Tools in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Bing Keyword Rankings Report
Track query positions, click rates, and impressions on Bing search. Conditional formatting flags keywords losing position so you can prioritize content updates.
Crawl Health & Index Monitor
Monitor pages in index, crawl errors, and HTTP status codes over time. Flags technical SEO issues that need developer attention.
What Bing Webmaster Tools Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Bing Webmaster reporting data — metrics and dimensions you already know from the Bing Webmaster interface.
Key Metrics
- Impressions
- Clicks
- Average impression position
- Average click position
- Pages in index
- Crawled pages
- Crawl errors
- Inbound links
- Code 2xx
- Code 4xx
- Code 5xx
Key Dimensions
- Query string
- Page URL
- Date
- Feed URL
- Feed type
- Feed status
- Issue URL
- Issue type
- Blocked URL
View all Bing Webmaster Tools fields, metrics, and dimensions →
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Bing Webmaster Tools alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Bing Webmaster Tools queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Bing Webmaster Tools reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Bing Webmaster Tools dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Bing Webmaster Tools to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Bing Webmaster Tools as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Bing Webmaster Tools data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Bing Webmaster Tools — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Bing Webmaster Tools data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Bing Webmaster Tools data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Bing Webmaster Tools metrics can I pull into Excel?
You can access all standard Bing Webmaster Tools reporting metrics through Supermetrics, including Impressions, Clicks, Average impression position, Average click position, Pages in index, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Bing Webmaster Tools in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Bing Webmaster Tools data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare my Bing rankings against Google rankings in Excel?
Pull Bing Webmaster clicks and average position on one sheet and Google Search Console data on another. XLOOKUP joins by query. A comparison table shows which keywords rank better on Bing vs. Google so you can optimize for the engine with more upside.
Can I monitor Bing crawl errors in Excel?
Yes. Pull crawl errors, code 4xx, and code 5xx by date. A trend chart shows crawl health over time, and conditional formatting flags any day where errors spike above normal levels so your dev team can investigate immediately.
Also Connect to Microsoft Excel
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