Supermetrics for Excel
Connect Reddit Ads to Microsoft Excel — Community Ads Workbooks
Pull Reddit Ads data into Excel for community-based advertising analysis. Build pivot tables comparing clicks, conversions, and reach by campaign, community, and interest targeting. Conditional formatting highlights high-performing subreddit placements and audience segments.
Why Connect Reddit Ads to Microsoft Excel?
Get your Reddit Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Community and interest targeting analysis
Pivot by community name and interest targeting to compare CTR, conversions, and CPA. See which subreddit communities and interest groups convert best for your product or service.
Video and lead form performance
Track video completion rates and Reddit lead form submissions by ad creative. Conditional formatting highlights top-performing video ads and flags creatives with low completion rates.
Reddit as a B2B or niche channel
Pull Reddit Ads alongside LinkedIn or Google Ads in one workbook. XLOOKUP connects by date to compare CPA across platforms and see whether niche Reddit communities outperform broader targeting.
How to Connect Reddit Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Reddit Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Community Targeting Performance Report
Pivot table comparing CPA, conversions, and ROAS by community and interest group. Highlights the subreddit communities where your ads perform best.
Video & Lead Gen Tracker
Track video completion rates and lead form submissions by ad creative. Shows which creative formats drive engagement and conversions on Reddit.
What Reddit Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Reddit Ads reporting data — metrics and dimensions you already know from the Reddit Ads interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Spend
- CPC
- eCPM
- Reach
- Conversions (purchase)
- Conversion ROAS
- Video started
- Video completion rate
- Reddit leads
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Community name
- Country
- Device OS
- Gender
- Placement
- Objective
- Interest name
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Reddit Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Reddit Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Reddit Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Reddit Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Reddit Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Reddit Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Reddit Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Reddit Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Reddit Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Reddit Ads metrics can I pull into Excel?
You can access all standard Reddit Ads reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Spend, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Reddit Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Reddit Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I find the best-performing subreddit communities for my ads in Excel?
Pull community name as a dimension with CPA, conversions, and ROAS. A pivot table ranks communities by conversion efficiency. Conditional formatting highlights subreddits where CPA is below your target so you can increase budget allocation.
Can I track Reddit lead form performance in Excel?
Yes. Pull Reddit leads alongside spend and ad name. A calculated column gives you cost per lead. Pivot tables compare lead volume and cost across campaigns so you can optimize your Reddit lead gen strategy.
Also Connect to Microsoft Excel
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