Supermetrics for Excel
Connect Snapchat Ads to Microsoft Excel — Snap Campaign Workbooks
Pull Snapchat Ads data into Excel for Snap campaign analysis. Build pivot tables that break down swipe-ups, video completions, and conversions by ad format and audience. Conditional formatting highlights top-performing creatives and XLOOKUP connects spend to revenue across campaigns.
Why Connect Snapchat Ads to Microsoft Excel?
Get your Snapchat Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Swipe-up and engagement analysis
Build pivot tables that compare swipe-up rates, attachment views, and video completion rates across creatives and placements.
Creative performance tracking
Use conditional formatting to rank Snapchat ads by video completion rate, CTR, and CPA. Data bars make performance differences immediately visible.
Cross-platform short-form video comparison
Pull Snapchat alongside TikTok and Instagram data in one workbook. Compare video completion rates and cost per view across short-form platforms.
How to Connect Snapchat Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Snapchat Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Snap Ad Engagement Report
Pivot table workbook analyzing swipe-ups, attachment views, and video completions. Conditional formatting highlights top-performing creatives and placements.
Short-Form Video Platform Comparison
Compare Snapchat, TikTok, and Instagram video ad metrics side-by-side. Charts show which platform delivers the best engagement and cost efficiency.
What Snapchat Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Snapchat Ads reporting data — metrics and dimensions you already know from the Snapchat Ads interface.
Key Metrics
- Impressions
- Swipe ups
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Video views
- Video completion rate
- Shares
- Saves
- Screen time
- Attachment views
Key Dimensions
- Campaign name
- Ad squad name
- Ad name
- Ad format
- Placement
- Age
- Gender
- Country
- Operating system
- Creative type
- Objective
- Optimization goal
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Snapchat Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Snapchat Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Snapchat Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Snapchat Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Snapchat Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Snapchat Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Snapchat Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Snapchat Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Snapchat Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Snapchat Ads metrics can I pull into Excel?
You can access all standard Snapchat Ads reporting metrics through Supermetrics, including Impressions, Swipe ups, Spend, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Snapchat Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Snapchat Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I track Snapchat video completion rates in Excel?
Yes. Pull Video views, Video completion rate, and Screen time as metrics. Build a pivot table to compare completion rates across different ad formats and creative types.
How do I compare Snapchat with TikTok Ads in Excel?
Create Supermetrics queries for each platform on separate worksheets. Use XLOOKUP or Power Query to join by date, then build charts comparing video engagement, CPM, and conversion rates.
Also Connect to Microsoft Excel
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