Supermetrics for Excel
Connect Yandex.Direct to Microsoft Excel — Russian Search Ads Workbooks
Pull Yandex.Direct data into Excel for search and display advertising analysis in Russian markets. Build pivot tables comparing CTR, CPC, and conversions by campaign, keyword, and region. Conditional formatting highlights performance by ad network type and device.
Why Connect Yandex.Direct to Microsoft Excel?
Get your Yandex.Direct data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by ad network type (search vs. display) to compare CTR, CPC, and conversion rates. See which Yandex network delivers better ROI for your Russian market campaigns.
- Break down performance by user region name to see which Russian cities and regions deliver the best CPA. Conditional formatting highlights high-performing regions so you can adjust bids geographically.
- Pull Yandex.Direct data alongside Google Ads in one workbook. XLOOKUP connects by keyword to compare performance across search engines for Russian-language campaigns.
How to Connect Yandex.Direct to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Yandex.Direct in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Search vs. Display Network Report
Pivot table comparing CTR, CPC, and conversions across Yandex search and display networks. Conditional formatting highlights which network delivers better cost efficiency.
Regional Performance Heatmap
Track CPA and conversion rates by Russian region. Conditional formatting creates a heatmap showing where your ads perform best geographically.
What Yandex.Direct Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Yandex.Direct reporting data — metrics and dimensions you already know from the Yandex.Direct interface.
Key Metrics
- Impressions
- Clicks
- Cost
- CTR
- CPC
- Avg. click position
- Avg. impression position
- Conversions
- Conversion rate
- Cost per conversion
- Revenue
- Bounce rate
Key Dimensions
- Campaign name
- Campaign type
- Ad group name
- Ad network type
- Targeting criteria
- Keyword match type
- User device type
- User region name
- Gender
- Age
Resources & Guides
PPC reporting: extract insights from paid campaigns
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Yandex.Direct alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Yandex.Direct. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Yandex.Direct reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Yandex.Direct as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Yandex.Direct — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Yandex.Direct data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Yandex.Direct reporting metrics through Supermetrics, including Impressions, Clicks, Cost, CTR, CPC, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Yandex.Direct data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull ad network type as a dimension alongside CTR, CPC, and conversions. A pivot table splits results by network so you can see whether search or display drives better ROI. Conditional formatting highlights the more efficient network.
- Yes. Pull Yandex.Direct data on one sheet and Google Ads on another. XLOOKUP joins by keyword or campaign name. A comparison table shows CPC, CTR, and conversion rates per platform for your Russian market campaigns.
Also Connect to Microsoft Excel
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