Supermetrics for Excel
Connect Kwai Ads to Microsoft Excel — Short Video Ad Workbooks
Pull Kwai Ads data into Excel for short-form video advertising analysis. Build pivot tables comparing impressions, conversions, and video play rates by campaign and ad set. Conditional formatting highlights top-performing creatives and cost-efficient audience segments.
Why Connect Kwai Ads to Microsoft Excel?
Get your Kwai Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Video play rate and creative analysis
Pivot by ad name and video ID to compare 3-second play rates, through-play rates, and conversion rates. See which short-form video creatives hook viewers and which ones get scrolled past.
CPA optimization by ad set
Track CPA trends by ad set and operating system. Conditional formatting flags ad sets where CPA exceeds your target so you can pause underperformers or adjust bidding before wasting budget.
Kwai in your LATAM channel mix
Pull Kwai Ads alongside TikTok Ads or Facebook Ads in one workbook. XLOOKUP connects by date to compare CPA and video engagement rates across short-video platforms in Latin American markets.
How to Connect Kwai Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Kwai Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Video Creative Performance Report
Pivot table comparing play rates, through-play rates, and conversion rates by ad creative. Highlights the video content that hooks viewers and converts.
LATAM Campaign Cost Tracker
Track CPA, CPM, and conversion rates by country and ad set. Conditional formatting flags ad sets exceeding cost targets in Latin American markets.
What Kwai Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Kwai Ads reporting data — metrics and dimensions you already know from the Kwai Ads interface.
Key Metrics
- Impressions
- Clicks
- CTR
- Cost
- CPM
- CPC
- CPA
- Conversions
- Conversion rate
- Video completions
- 3-second video play rate
- Through play rate
Key Dimensions
- Campaign name
- Ad set name
- Ad name
- Account name
- Account currency
- Country code
- Operating system
- App name
- Video ID
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Kwai Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Kwai Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Kwai Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Kwai Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Kwai Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Kwai Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Kwai Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Kwai Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Kwai Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Kwai Ads metrics can I pull into Excel?
You can access all standard Kwai Ads reporting metrics through Supermetrics, including Impressions, Clicks, CTR, Cost, CPM, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Kwai Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Kwai Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare video creative performance on Kwai in Excel?
Pull ad name and video ID with 3-second play rate and through-play rate. A pivot table ranks creatives by completion rate. Conditional formatting highlights top performers so you can scale winners and replace low-performing videos.
Can I compare Kwai Ads against TikTok Ads in Excel?
Yes. Pull Kwai Ads data on one sheet and TikTok Ads on another. XLOOKUP joins by date. A comparison chart shows CPA, video completion rates, and CPM side by side so you can allocate short-video budget to the best-performing platform.
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