Supermetrics for Excel
Connect Google Ad Manager to Microsoft Excel — Ad Serving Workbooks
Pull Google Ad Manager data into Excel for ad serving analysis. Build pivot tables that break down impressions, revenue, and fill rate by order, line item, and ad unit. Conditional formatting monitors yield optimization and flags underdelivering campaigns.
Why Connect Google Ad Manager to Microsoft Excel?
Get your Ad Manager data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Fill rate and yield optimization
Pivot by ad unit and demand channel to compare fill rates, unfilled impressions, and eCPM. Conditional formatting flags ad units with fill rates below your threshold so you can add demand sources.
Advertiser delivery tracking
Track order and line item delivery against booked impressions. Data bars show pacing at a glance, and SUMIFS calculate remaining delivery needed to hit guaranteed targets.
Revenue by ad unit and size
Build a revenue heatmap by ad unit name and creative size. XLOOKUP connects Ad Manager revenue to Google Analytics page views on the same pages for true RPM per page.
How to Connect Google Ad Manager to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Ad Manager in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Ad Unit Yield Report
Pivot table breaking down revenue, fill rate, and eCPM by ad unit and creative size. Conditional formatting highlights underperforming units that need more demand sources.
Order Delivery Pacing Tracker
Track line item delivery against booked targets with pacing percentage calculations. Data bars show at a glance which orders are underdelivering and need attention.
What Google Ad Manager Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Ad Manager reporting data — metrics and dimensions you already know from the Ad Manager interface.
Key Metrics
- Ad server impressions
- Ad server clicks
- Ad server CTR
- Ad server CPM
- Ad server revenue
- Total impressions
- Total clicks
- Total fill rate
- Unfilled impressions
- Viewable impressions
- Viewability rate
Key Dimensions
- Order name
- Line item name
- Line item type
- Ad unit name
- Creative name
- Creative size
- Advertiser name
- Demand channel
- Device name
- Country
View all Google Ad Manager fields, metrics, and dimensions →
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Ad Manager alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Google Ad Manager. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Ad Manager reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Ad Manager to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Ad Manager as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Google Ad Manager data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Google Ad Manager — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Google Ad Manager data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Ad Manager data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Google Ad Manager metrics can I pull into Excel?
You can access all standard Google Ad Manager reporting metrics through Supermetrics, including Ad server impressions, Ad server clicks, Ad server CTR, Ad server CPM, Ad server revenue, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Google Ad Manager in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Ad Manager data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I track unfilled impressions by ad unit in Excel?
Pull unfilled impressions and total fill rate broken down by ad unit name. A pivot table shows which units leak the most revenue. Add conditional formatting to highlight units below 90% fill rate so you can prioritize adding backfill demand.
Can I compare direct-sold vs. programmatic revenue in Excel?
Yes. Use the demand channel dimension to split ad server revenue into direct, AdX, and other programmatic sources. A stacked bar chart by month shows the revenue mix trend, and SUMIFS calculate each channel's share of total yield.
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