Supermetrics for Excel
Connect Google AdSense to Microsoft Excel — Publisher Revenue Workbooks
Pull Google AdSense data into Excel for publisher revenue tracking and optimization. Build pivot tables that break down earnings by domain, ad unit, and country. Conditional formatting highlights high-RPM pages and flags declining performance patterns.
Why Connect Google AdSense to Microsoft Excel?
Get your AdSense data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Revenue per page (RPM) analysis
Pivot by domain and ad unit to compare page views RPM and ad impressions RPM. See which pages earn the most per thousand visitors and which ones need better ad placement.
Ad coverage and fill rate optimization
Track ad request coverage by unit size and platform. Conditional formatting flags units with low coverage so you can investigate why ads are not filling — potentially leaving money on the table.
AdSense revenue vs. traffic correlation
Pull AdSense earnings on one sheet and GA4 page views on another. XLOOKUP connects by date and page to calculate true revenue per page view and identify high-traffic pages with low monetization.
How to Connect Google AdSense to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google AdSense in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Page RPM & Earnings Report
Pivot table breaking down estimated earnings, page views RPM, and ad impressions RPM by domain and ad unit. Conditional formatting highlights high-earning pages.
Ad Coverage & Fill Rate Tracker
Monitor ad request coverage and matched ad request RPM by unit size and platform. Flags underperforming units that need optimization.
What Google AdSense Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full AdSense reporting data — metrics and dimensions you already know from the AdSense interface.
Key Metrics
- Estimated earnings
- Ad impressions
- Ad clicks
- Ad impressions CTR (%)
- Ad impressions RPM
- Page views
- Page views RPM
- CPC
- Ad requests
- Ad requests coverage
- Matched ad request RPM
Key Dimensions
- Domain name
- Unit name
- Unit size name
- Country name
- Platform type name
- Product name
- Channel name
- Bid type
- Format name
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google AdSense alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for Google AdSense. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google AdSense reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google AdSense to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google AdSense as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Google AdSense data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Google AdSense — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Google AdSense data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google AdSense data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Google AdSense metrics can I pull into Excel?
You can access all standard Google AdSense reporting metrics through Supermetrics, including Estimated earnings, Ad impressions, Ad clicks, Ad impressions CTR (%), Ad impressions RPM, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Google AdSense in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google AdSense data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I find my highest-RPM pages in Excel?
Pull domain name or URL channel with page views RPM and estimated earnings. A pivot table sorted by RPM shows your most profitable pages. Conditional formatting highlights pages above your average RPM so you can create more similar content.
Can I track AdSense earnings against traffic from Google Analytics in Excel?
Yes. Pull AdSense earnings on one sheet and GA4 page views on another. XLOOKUP joins by date. A calculated column gives you revenue per session, showing whether traffic growth actually translates to more ad revenue.
Also Connect to Microsoft Excel
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