Supermetrics for Excel
Connect X (Twitter) Ads to Microsoft Excel — Social Ads Workbooks
Pull X (Twitter) Ads data into Excel for paid social campaign analysis. Build pivot tables that break down engagement, link clicks, and conversions by campaign objective and audience. Conditional formatting highlights top performers while XLOOKUP connects ad spend to conversion value.
Why Connect X (Twitter) Ads to Microsoft Excel?
Get your X Ads data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Engagement analysis in pivot tables
Build pivot tables that slice X Ads engagement by campaign objective, placement, and audience. See which targeting combinations deliver the best engagement rate.
Campaign performance scorecards
Conditional formatting ranks campaigns by engagement rate, CPC, and CPA. Icon sets provide instant visual ranking across all active promotions.
Cross-platform social ads comparison
Pull X Ads alongside Facebook, LinkedIn, and TikTok Ads in one workbook. Compare CPE, CPC, and conversion rates across paid social channels.
How to Connect X (Twitter) Ads to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for X (Twitter) Ads in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Promoted Tweet Performance Report
Rank promoted tweets by engagement rate, link clicks, and conversions. Conditional formatting highlights top performers while pivot tables break down by objective.
Social Ads Channel Comparison
Compare X Ads with Facebook, LinkedIn, and TikTok Ads side-by-side. Charts show CPC, engagement rate, and conversion rate across all paid social channels.
What X (Twitter) Ads Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full X Ads reporting data — metrics and dimensions you already know from the X Ads interface.
Key Metrics
- Impressions
- Engagements
- Spend
- Engagement rate
- Clicks
- CPC
- CPM
- Conversions
- CPA
- Link clicks
- Retweets
- Likes
- Replies
- Follows
- Video views
Key Dimensions
- Campaign name
- Ad group name
- Promoted tweet
- Campaign objective
- Placement
- Platform
- Age
- Gender
- Location
- Language
- Device
- Keyword
Resources & Guides
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect X (Twitter) Ads alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Pre-Built Templates
Start with expert-designed Microsoft Excel report templates for X (Twitter) Ads. Customize columns, add charts, and apply your brand — a polished report in minutes, not hours.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your X (Twitter) Ads reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect X (Twitter) Ads to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select X (Twitter) Ads as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my X (Twitter) Ads data secure in Excel?
Yes. Supermetrics uses OAuth authentication for X (Twitter) Ads — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine X (Twitter) Ads data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull X (Twitter) Ads data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What X (Twitter) Ads metrics can I pull into Excel?
You can access all standard X (Twitter) Ads reporting metrics through Supermetrics, including Impressions, Engagements, Spend, Engagement rate, Clicks, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for X (Twitter) Ads in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your X (Twitter) Ads data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I track X (Twitter) Ads engagement rates in Excel?
Yes. Pull Engagements and Impressions as metrics. Create a calculated column for engagement rate and use pivot tables to compare across campaigns, objectives, and placements.
How do I compare X Ads with other social ad platforms?
Create Supermetrics queries for each platform on separate worksheets. XLOOKUP or Power Query joins them by date or campaign for cross-platform comparison charts.
Also Connect to Microsoft Excel
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