Supermetrics for Excel
Connect Brevo to Microsoft Excel — Email & SMS Workbooks
Pull Brevo data into Excel for email and transactional messaging analysis. Build pivot tables comparing delivery rates, open rates, and click-to-open rates by campaign and list. Conditional formatting monitors bounce rates and complaint levels for deliverability health.
Why Connect Brevo to Microsoft Excel?
Get your Brevo data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Click-to-open rate optimization
Pivot by campaign and subject line to compare click-to-open rates. This metric tells you whether your email content delivers on the promise of the subject line — high opens but low CTOR means the content disappoints.
A/B test results analysis
Compare A/B testing variants by open rate and click rate. Conditional formatting highlights the winning variant and calculates statistical significance so you can apply learnings to future sends.
Transactional vs. marketing performance
Pull Brevo marketing and transactional campaign data side by side. Pivot tables compare delivery rates and engagement across campaign types so you can monitor inbox placement for both channels.
How to Connect Brevo to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Brevo in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Campaign Engagement & CTOR Report
Pivot table comparing open rates, click rates, and click-to-open rates by campaign and subject line. Identifies campaigns where content quality matches subject line promise.
Deliverability Health Monitor
Track delivery rates, bounces, and complaint rates across campaigns. Conditional formatting creates a traffic-light system for inbox placement health.
What Brevo Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Brevo reporting data — metrics and dimensions you already know from the Brevo interface.
Key Metrics
- Email recipients
- Emails delivered
- Delivery rate
- Opens (unique)
- Open rate
- Clicks (unique)
- Click rate
- Click-to-open rate
- Bounces (total)
- Unsubscribes
- Unsubscribe rate
- Complaint rate
Key Dimensions
- Campaign name
- Campaign status
- Campaign type
- Subject
- Sender name
- Sender email
- Send date
- Tag
- List name
- A/B testing
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Brevo alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Brevo queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Brevo reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Brevo. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Brevo to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Brevo as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Brevo data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Brevo — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Brevo data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Brevo data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Brevo metrics can I pull into Excel?
You can access all standard Brevo reporting metrics through Supermetrics, including Email recipients, Emails delivered, Delivery rate, Opens (unique), Open rate, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Brevo in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Brevo data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I measure click-to-open rate from Brevo in Excel?
Pull unique opens and unique clicks by campaign. A calculated column divides clicks by opens to get CTOR. Pivot tables rank campaigns by this metric, and conditional formatting highlights campaigns where CTOR exceeds your benchmark — a sign of strong content-to-subject alignment.
Can I track Brevo A/B test results in Excel?
Yes. Pull A/B testing variant data alongside open rate and click rate. A side-by-side table shows which variant won, and SUMIFS calculate the performance difference. Over time, you build a library of what subject lines and content styles work best.
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