Supermetrics for Excel
Connect Omnisend to Microsoft Excel — E-commerce Email Workbooks
Pull Omnisend data into Excel for ecommerce email and SMS campaign analysis. Build pivot tables comparing open rates, click rates, and deliverability by campaign and segment. Conditional formatting monitors bounce and complaint rates for inbox placement health.
Why Connect Omnisend to Microsoft Excel?
Get your Omnisend data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by campaign name and segment to compare click rates alongside store revenue. SUMIFS calculate revenue per send to identify which campaigns actually drive purchases, not just opens.
- Track bounce and complaint rates by campaign type. Conditional formatting creates a deliverability health dashboard that flags campaigns approaching ISP spam thresholds before damage is done.
- Pull Omnisend email and SMS campaign data in one workbook. Pivot tables compare engagement rates across channels so you can decide which messages work better as emails vs. texts.
How to Connect Omnisend to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Omnisend in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
E-commerce Email Revenue Report
Pivot table comparing click rates and revenue per send by campaign and segment. Identifies the campaigns driving the most e-commerce revenue.
Deliverability Health Dashboard
Monitor bounce rates, complaint rates, and unsubscribes across campaigns. Traffic-light formatting flags campaigns approaching ISP spam thresholds.
What Omnisend Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Omnisend reporting data — metrics and dimensions you already know from the Omnisend interface.
Key Metrics
- Sends
- Opens
- Open rate
- Clicks
- Click rate
- Bounces
- Bounce rate
- Complaints
- Complaint rate
- Unsubscribes
- Unsubscribe rate
- Number of campaigns
Key Dimensions
- Campaign name
- Subject
- Sender name
- Campaign type
- Status
- Segments
- Start date
- Creation date
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Omnisend alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Omnisend queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Omnisend reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Omnisend. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Omnisend as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Omnisend — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Omnisend data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Omnisend reporting metrics through Supermetrics, including Sends, Opens, Open rate, Clicks, Click rate, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Omnisend data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull sends, clicks, and associated store revenue by campaign. A calculated column divides revenue by sends to get revenue per email sent. Pivot tables rank campaigns by this metric so you can replicate your highest-earning email templates.
- Yes. Pull bounce rate and complaint rate by campaign. Conditional formatting sets thresholds at ISP limits (e.g., 0.1% complaint rate). Any campaign approaching the red zone gets flagged so you can clean your list or adjust targeting before your sender reputation suffers.
Also Connect to Microsoft Excel
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