Supermetrics for Excel
Connect Mailchimp to Microsoft Excel — Email Campaign Workbooks
Pull Mailchimp email data into Excel for campaign performance analysis and audience insights. Build pivot tables that compare open rates, click rates, and revenue across campaigns. Conditional formatting flags deliverability issues and XLOOKUP connects email engagement to downstream conversions.
Why Connect Mailchimp to Microsoft Excel?
Get your Mailchimp data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Campaign comparison in pivot tables
Build pivot tables comparing open rates, click rates, and revenue across Mailchimp campaigns. Slicers filter by list, campaign type, and send date.
Deliverability monitoring
Conditional formatting flags campaigns with high bounce rates, spam complaints, or declining open rates. Catch deliverability problems early.
Email-to-revenue attribution
Connect Mailchimp email engagement data to Shopify or CRM revenue using XLOOKUP for complete email marketing ROI tracking in one workbook.
How to Connect Mailchimp to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Mailchimp in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Email Campaign Dashboard
Pivot table workbook comparing Mailchimp campaigns by open rate, click rate, and revenue. Conditional formatting highlights underperformers and trend charts show engagement over time.
Deliverability Health Monitor
Track bounce rates, spam complaints, and delivery rates across campaigns. Conditional formatting with color scales flags campaigns needing attention.
What Mailchimp Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Mailchimp reporting data — metrics and dimensions you already know from the Mailchimp interface.
Key Metrics
- Emails sent
- Open rate
- Click rate
- Bounce rate
- Unsubscribe rate
- Unique opens
- Unique clicks
- Total opens
- Revenue
- Orders
- Spam complaints
- Forwards
- Delivery rate
Key Dimensions
- Campaign name
- Campaign type
- Subject line
- Send date
- List name
- Automation name
- Email client
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Mailchimp alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Mailchimp queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise-Grade Security
SOC 2 Type II certified. GDPR and CCPA compliant. OAuth authentication with encrypted credentials. Regional data hosting available.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Mailchimp reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Complete Data Access
Pull every contact, deal, campaign, and custom property from Mailchimp. No field restrictions, no record limits — your complete dataset, ready for analysis.
Frequently Asked Questions
How do I connect Mailchimp to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Mailchimp as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Mailchimp data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Mailchimp — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Mailchimp data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Mailchimp data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Mailchimp metrics can I pull into Excel?
You can access all standard Mailchimp reporting metrics through Supermetrics, including Emails sent, Open rate, Click rate, Bounce rate, Unsubscribe rate, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Mailchimp in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Mailchimp data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
Can I compare Mailchimp campaign performance over time?
Yes. Pull campaigns with send date dimension and use append mode to build historical data. Pivot tables show how open rates, click rates, and revenue trends change over time.
How do I track Mailchimp deliverability in Excel?
Pull bounce rate, spam complaints, and delivery rate as metrics. Conditional formatting highlights campaigns exceeding deliverability thresholds, and trend charts show rates over time.
Also Connect to Microsoft Excel
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