Monitor Mailchimp performance

With Supermetrics, you can track Mailchimp performance at a granular level — pull detailed data of your campaigns, automations, and audience lists to a destination of your choice. Supermetrics lets you combine data with other marketing channels to create cross-channel reports. Analyze your campaign performance and audience growth over time to gain unique insights.

See the big picture of your marketing performance

Supermetrics enables you to blend Mailchimp data with insights from LinkedIn, Facebook, TikTok, and over 100 other platforms to build a complete view of your marketing performance. By centralizing this cross-channel data in one secure environment, you can track customer behavior from ad click to email signup to final ecommerce purchase, identify which channels drive the most valuable subscribers, and optimize your overall spending for better lifetime customer value.

Data source fields

With Supermetrics, you can access Mailchimp fields covering everything from open rate, click rate, delivery rate, and so much more.

Free templates available

Hit the ground running with our free Mailchimp templates.