Supermetrics for Excel
Connect Impact to Microsoft Excel — Partnership Analytics Workbooks
Pull Impact partnership data into Excel for affiliate and influencer performance tracking. Build pivot tables comparing actions, revenue, and ROAS by partner, program, and event type. Conditional formatting highlights top-performing partners and flags underperforming channels.
Why Connect Impact to Microsoft Excel?
Get your Impact data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by partner name and event type to compare ROAS, CPA, and total actions. Rank partners by profitability and identify which affiliates and influencers drive actual revenue vs. just clicks.
- Break down conversions by promo code and customer status. Conditional formatting highlights partners that drive mostly new customers vs. those cannibalizing existing ones with discount codes.
- Pull Impact partnership data alongside paid media spend in one workbook. XLOOKUP connects by date to compare affiliate CPA and ROAS against paid search and social for budget allocation.
How to Connect Impact to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Impact in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Partner ROAS Leaderboard
Pivot table ranking partners by ROAS, revenue, and total cost. Conditional formatting highlights partners exceeding your ROAS target and flags underperformers.
New Customer Acquisition Report
Track new vs. returning customer split by partner and promo code. Shows which partnerships actually grow your customer base.
What Impact Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Impact reporting data — metrics and dimensions you already know from the Impact interface.
Key Metrics
- Impressions
- Clicks
- Actions
- Revenue
- Total cost
- CPA
- ROAS
- Conversion rate
- Sales
- AOV
- Leads
- Lead CPA
Key Dimensions
- Partner name
- Program name
- Event type
- Ad name
- Ad type
- Channel
- Country
- Customer status
- Promo code
- Status
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Impact alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Impact queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Impact reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any level of granularity. No row limits, no sampling, no restrictions.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Impact as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for Impact — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Impact data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard Impact reporting metrics through Supermetrics, including Impressions, Clicks, Actions, Revenue, Total cost, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Impact data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull partner name with revenue, total cost, and ROAS. A pivot table sorted by ROAS shows which partners deliver the best return. Add a slicer for event type to separate leads from sales and see which partners drive high-value actions.
- Yes. Pull customer status as a dimension alongside partner name and revenue. A pivot table shows the new-vs-returning split per partner, revealing which affiliates bring genuinely new customers rather than poaching existing ones at checkout.
Also Connect to Microsoft Excel
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