Supermetrics for Excel
Connect Adtraction to Microsoft Excel — Affiliate Performance Workbooks
Pull Adtraction affiliate data into Excel for partner performance and commission tracking. Build pivot tables comparing sales, leads, and commission by partner, program, and market. Conditional formatting highlights top earners and tracks conversion ratios.
Why Connect Adtraction to Microsoft Excel?
Get your Adtraction data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Partner conversion ratio ranking
Pivot by partner name and market to compare conversion ratios, average order values, and commission per sale. See which Nordics-focused partners deliver qualified traffic vs. empty clicks.
Channel type performance comparison
Break down sales by channel type (cashback, coupon, content, comparison) to see which affiliate models drive the most value. Conditional formatting highlights channel types with the best conversion ratios.
Multi-market affiliate comparison
Pull Adtraction data across markets in one workbook. Pivot tables compare partner performance by market name so you can find which affiliates work in Sweden but underperform in Norway, for example.
How to Connect Adtraction to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Adtraction in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Nordic Partner Performance Report
Pivot table comparing sales, conversion ratio, and commission by partner and market. Highlights top-performing affiliates across Nordic and European markets.
Channel Type ROI Analysis
Compare cashback, coupon, content, and comparison channel types by order value and commission. Shows which affiliate models deliver the most revenue.
What Adtraction Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Adtraction reporting data — metrics and dimensions you already know from the Adtraction interface.
Key Metrics
- Clicks
- Clicks unique
- Impressions
- Sales
- Leads
- Commission
- Order value
- Average order value
- Cost
- Conversion ratio
- CTR
- Lead ratio
Key Dimensions
- Partner name
- Channel name
- Channel type
- Program name
- Market name
- Segment name
- Transaction status
- Device
- Ad name
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Adtraction alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Adtraction queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Adtraction reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
No Data Limits
Query any date range, any level of granularity. No row limits, no sampling, no restrictions.
Frequently Asked Questions
How do I connect Adtraction to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Adtraction as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Adtraction data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Adtraction — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Adtraction data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Adtraction data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Adtraction metrics can I pull into Excel?
You can access all standard Adtraction reporting metrics through Supermetrics, including Clicks, Clicks unique, Impressions, Sales, Leads, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Adtraction in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Adtraction data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I compare affiliate performance across Nordic markets in Excel?
Pull market name as a dimension alongside partner name, sales, and commission. A pivot table with markets in columns and partners in rows shows performance side by side. Conditional formatting highlights top performers per market.
Can I track pending vs. approved transactions from Adtraction in Excel?
Yes. Pull transaction status alongside sales, commission, and order value. A pivot table splits results by status (approved, pending, declined) per partner. SUMIFS calculate the approval rate so you know which partners deliver clean conversions.
Also Connect to Microsoft Excel
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