Supermetrics for Excel
Connect TikTok Organic to Microsoft Excel — Organic Video Workbooks
Pull TikTok Organic data into Excel for organic video content analysis. Build pivot tables comparing views, engagement, and completion rates by video and posting time. Conditional formatting highlights viral content and flags videos with low completion rates.
Why Connect TikTok Organic to Microsoft Excel?
Get your TikTok Organic data flowing into Microsoft Excel with automatic refreshes and zero manual work.
- Pivot by video caption to compare completion rates, average view time, and total time watched. See which content hooks viewers through the full video and which ones get swiped away.
- Track shares-to-views ratio by video. Conditional formatting highlights videos with above-average share rates — the signal that content is going viral and worth amplifying with paid promotion.
- Pull TikTok Organic data alongside TikTok Ads in one workbook. XLOOKUP connects by date to see how organic video performance correlates with paid campaign reach — proving the organic-to-paid content pipeline works.
How to Connect TikTok Organic to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for TikTok Organic in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Video Watch Time Report
Pivot table comparing average view time, completion rate, and total time watched by video. Identifies the content that hooks viewers through the end.
Viral & Growth Tracker
Track shares, new followers, and engagement rate by video. Conditional formatting highlights viral content worth amplifying with paid promotion.
What TikTok Organic Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full TikTok Organic reporting data — metrics and dimensions you already know from the TikTok Organic interface.
Key Metrics
- Video views
- Likes
- Comments
- Shares
- Reach
- Favorites
- Profile views
- New followers
- Total engagement
- Video completion rate
- Average view time
- Total time watched
Key Dimensions
- Video caption
- Video ID
- Username
- Display name
- Create date
- Share URL
- Country
- Gender
- Thumbnail URL
Resources & Guides
Social media report templates
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect TikTok Organic alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom TikTok Organic queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your TikTok Organic reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Historical Depth
Access your full TikTok Organic history — months or years of engagement data, follower growth, and content performance. No artificial date range restrictions.
Frequently Asked Questions
- Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select TikTok Organic as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
- Yes. Supermetrics uses OAuth authentication for TikTok Organic — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
- Absolutely. Supermetrics connects 170+ data sources to Excel. Pull TikTok Organic data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
- You can access all standard TikTok Organic reporting metrics through Supermetrics, including Video views, Likes, Comments, Shares, Reach, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
- Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your TikTok Organic data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
- Pull video caption with average view time, video completion rate, and total time watched. A pivot table sorted by average view time shows which videos hold attention. Conditional formatting highlights videos above your benchmark — these are candidates for paid boosting.
- Yes. Pull new followers alongside video views and engagement by video. SUMIFS calculate the follower acquisition rate per video. Trend charts show whether your content strategy is growing your audience or just generating views without follows.
Also Connect to Microsoft Excel
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