Supermetrics for Excel
Connect Google Trends to Microsoft Excel — Trend Research Workbooks
Pull Google Trends data into Excel for search interest research and seasonal planning. Build pivot tables comparing interest scores by search term, region, and time period. Conditional formatting highlights trending topics and seasonal patterns for marketing planning.
Why Connect Google Trends to Microsoft Excel?
Get your Google Trends data flowing into Microsoft Excel with automatic refreshes and zero manual work.
Seasonal planning with interest data
Plot interest scores by month to identify seasonal peaks and valleys for your keywords. Excel trend lines show when to increase ad spend and when to scale back based on search demand patterns.
Regional demand mapping
Pivot by region and city to map where search interest is hottest. Conditional formatting creates a heatmap showing geographic demand concentration so you can target ads to high-interest areas.
Search interest vs. ad performance correlation
Pull Google Trends interest data alongside Google Ads performance in one workbook. XLOOKUP connects by date to see if rising search interest translates to lower CPC and better conversion rates.
How to Connect Google Trends to Microsoft Excel
Three steps. Under two minutes. Zero code.
- 1
Install the Supermetrics add-in
Get Supermetrics from the Microsoft AppSource store or search for it inside Excel's Add-ins menu. You can also use Supermetrics Hub for Excel Online.
- 2
Select your data source
Open the Supermetrics panel, choose your data source, and authorize your account through a quick OAuth sign-in.
- 3
Build your query and get data
Pick your metrics, dimensions, date range, and filters. Click "Get data" — results appear directly in your Excel cells, ready for pivot tables and charts.
Report Templates for Google Trends in Microsoft Excel
Pre-built spreadsheet reports you can use as starting points. Customize with your own metrics, filters, and formatting.
Seasonal Interest Calendar
Track interest scores by month for your key search terms. Trend lines show seasonal patterns to guide campaign timing and budget allocation.
Geographic Demand Heatmap
Map search interest by region and city. Conditional formatting creates a visual heatmap showing where demand is concentrated for geo-targeted ad campaigns.
What Google Trends Data Can You Pull into Microsoft Excel?
Supermetrics gives Microsoft Excel access to your full Google Trends reporting data — metrics and dimensions you already know from the Google Trends interface.
Key Metrics
- Interest (0-100 score)
- Interest over time
- Interest by region
- Interest by city
- Interest by DMA
- Related query interest
- Topic interest
- Trending search interest
Key Dimensions
- Search term
- Country
- Region
- DMA
- City
- Related query
- Topic title
- Topic type
- Date
- Hour
Resources & Guides
Browse all Microsoft Excel templates
Why Supermetrics for Microsoft Excel?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Reliability & Depth
The most trusted marketing data connector for Excel — used by 200,000+ companies. Supermetrics covers more metrics and dimensions per source than any alternative, with the scheduling reliability enterprises depend on.
170+ Data Sources, One Workbook
Connect Google Trends alongside 170+ other platforms in the same Excel workbook. Blend data across sources with built-in joins, currency conversion, and campaign name normalization — no manual copy-paste, no formula errors.
Flexible Query Builder
The Supermetrics sidebar lets you build custom Google Trends queries without any coding. Pick metrics, dimensions, filters, and date ranges — get exactly the data you need.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Scheduled Refreshes
Set up automatic data refreshes — hourly, daily, or weekly. Your Google Trends reports stay current without anyone clicking a button. Add email delivery to distribute reports automatically.
Unsampled Data
Get your complete Google Trends dataset without sampling. Every session, every keyword, every page — full-fidelity data for accurate analysis.
Frequently Asked Questions
How do I connect Google Trends to Microsoft Excel?
Install the Supermetrics add-in from the Microsoft AppSource store, open it in Excel, select Google Trends as your data source, authorize your account, and click "Get data." Your data lands directly in your worksheet cells — no CSV downloads or copy-pasting required. The add-in works in both Excel Desktop (Windows) and Excel Online via Supermetrics Hub.
Is my Google Trends data secure in Excel?
Yes. Supermetrics uses OAuth authentication for Google Trends — your credentials are never stored in the workbook file. All data transfers are encrypted in transit, and Supermetrics is SOC 2 Type II certified and GDPR compliant. Workbook-level security and SharePoint permissions give you full control over who can view the data.
Can I combine Google Trends data with other data sources in the same workbook?
Absolutely. Supermetrics connects 170+ data sources to Excel. Pull Google Trends data into one worksheet and Google Ads data into another, then use XLOOKUP, SUMIFS, pivot tables, or Power Query to blend and compare across sources — all inside the same workbook.
What Google Trends metrics can I pull into Excel?
You can access all standard Google Trends reporting metrics through Supermetrics, including Interest (0-100 score), Interest over time, Interest by region, Interest by city, Interest by DMA, and more. Both metrics and dimensions are available, and the data drops into regular Excel cells so you can immediately use pivot tables, charts, and formulas on it.
Can I schedule automatic data refreshes for Google Trends in Excel?
Yes. Through Supermetrics Hub, you can schedule automatic refreshes — daily, weekly, or monthly — so your Google Trends data stays current without manual work. You can also set up automatic email delivery to send refreshed workbooks to stakeholders as Excel files or PDFs.
How do I use Google Trends to plan seasonal campaigns in Excel?
Pull interest over time for your target keywords by month. Excel charts show seasonal peaks clearly, and you can overlay last year's pattern to predict when demand will surge. Set ad budget increases to match the rising interest curve.
Can I compare search interest between competing brands in Excel?
Yes. Pull interest scores for multiple search terms. A line chart with each brand as a series shows relative interest over time. Conditional formatting on the data table highlights periods where a competitor's interest surpasses yours.
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