Tools and Platforms

Performance Marketing Analytics, Tools and Platforms

How to use AI in your marketing strategies

Many marketers spend countless hours wrangling data, reporting on multiple channels, and responding to fast-changing trends. Artificial Intelligence (AI) lightens that load by automating repetitive tasks and sifting through data at scale, freeing you to focus on the strategic, creative work that moves the needle. ...

10-MINUTE READ | By Outi Karppanen

Marketing Analytics, Tools and Platforms, Web analytics, Performance Marketing Analytics, Marketing measurement

Marketing reporting software: Choosing the right tools for you

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

7-MINUTE READ | By Anna Shutko

Ecommerce, Performance Marketing Analytics, Tools and Platforms

Amazon Ads 101: The ultimate guide to driving more sales and growing your store on Amazon

Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...

15-MINUTE READ | By Fanny Heimonen

Marketing measurement, Tools and Platforms

How to ask customers for reviews—and how we got to the G2 Top 100

When it comes to your business’s online reputation, reviews play a key role in attracting new customers and retaining existing ones. Let’s look at why reviews are so important, how you can drive more reviews, and how we got to G2’s top 100 list—the top review site for business software and services. Fast forward >> ...

20-MINUTE READ | By Riku Mikkonen

Google Analytics, Marketing Analytics, Tools and Platforms, Web analytics

Google Analytics 4 vs. Adobe Analytics: Which One’s Best for You

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...

10-MINUTE READ | By Tea Korpi

Dashboards, SEO, Tools and Platforms

How to use Google Search Console for SEO audit and keyword research [free template]

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. ...

10-MINUTE READ | By Palash Nag

Dashboards, Looker Studio (Google Data Studio), Tools and Platforms

Google Trends reporting in Google Data Studio: A free template and tutorial

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

5-MINUTE READ | By Joy Huynh

Performance Marketing Analytics, Tools and Platforms

Snapchat analytics: How to analyze and optimize your paid campaigns

If you’ve been running paid Snapchat campaigns, you’ve probably accumulated a ton of data. You’re holding the key to driving more conversions. Of course, only if you know how to make the most out of your data. In this article, I’m going to show you the basics of Snapchat analytics. ...

10-MINUTE READ | By Joy Huynh

Tools and Platforms

Combine call and marketing data with the brand new CallRail connector

We’re happy to announce that CallRail has officially joined the Supermetrics connector squad. Now you can easily move your CallRail data to Google Sheets, Google Data Studio, Excel, data visualization tools, and data warehouses with Supermetrics. ...

3-MINUTE READ | By Joy Huynh

Performance Marketing Analytics, Tools and Platforms

Level up your Snapchat Ads reporting with a brand new connector from Supermetrics

Snapchat Marketing has officially joined the Supermetrics connector squad. ?? We’re happy to announce that you can now pull your paid Snapchat data into Google Sheets, Google Data Studio, Excel, BI tools, and data warehouses with Supermetrics. With this connector, you can: Let’s take a look at each case in more detail. Create in-depth Snapchat ...

4-MINUTE READ | By Joy Huynh

Tools and Platforms

Level up your Pinterest reporting with two new connectors from Supermetrics

Great news: you can now create reports with both paid and organic data from Pinterest in Google Sheets, Google Data Studio, and Excel. Here are a few ideas of what you can do with these two new connectors: Pinterest content analysis report Pinterest describes itself as “a visual discovery platform. People come here to browse, ...

4-MINUTE READ | By Anna Shutko

Tools and Platforms

Improve your StackAdapt reporting with the brand new connector from Supermetrics

Today, another much-anticipated connector, StackAdapt, joins the Supermetrics connector squad! ? Now you can get data from one of the most popular programmatic demand-side platforms to Google Sheets, Google Data Studio, and Excel. With the StackAdapt connector you can: Create a comprehensive user journey analysis Your StackAdapt campaigns can belong to different stages of the ...

3-MINUTE READ | By Anna Shutko

SEO, Tools and Platforms

Build advanced SEO reports with the new Ahrefs connector

Good news for SEOs and other Ahrefs fans! You can now build backlink, cross-link, and technical SEO reports with our brand new Ahrefs connector for Google Data Studio, Google Sheets, Excel, and Supermetrics API. Here’s what you can do with the connector: Keep reading to learn how to create these reports and how to get ...

5-MINUTE READ | By Anna Shutko

Performance Marketing Analytics, Tools and Platforms

Measure the performance of your native ad campaigns with our new Taboola connector

Our new connector will help you make the most of your native ad campaigns. Taboola is one of the biggest discovery platforms, counting 1.4 billion unique monthly visitors. With Supermetrics, marketers can now export data from Taboola to spreadsheets, Google Data Studio, BI tools, and data warehouses to build automated reports. What can you do ...

3-MINUTE READ | By Anna Shutko

Social media, Tools and Platforms, X (Twitter)

Announcing the Supermetrics Twitter Premium connector: measure the organic performance of your tweets

Twitter Premium has officially joined the Supermetrics connector squad! With this new integration, you can analyze your organic activities on Twitter or compare them with other social networks’ performance stats. Continue reading to learn more about this connector and don’t forget to try out our free, plug-and-play reporting template for Google Data Studio. Why should ...

By Supermetrics

Tools and Platforms, Web analytics

New in Supermetrics: Adobe Analytics connector

6-MINUTE READ · By Supermetrics on June 15 2017. We’re pumped every time we release a new connector. Each one of them gets us one step closer to cover all the data sources our users want to connect. With that in mind, you can imagine how excited we are to introduce our connector for Adobe ...

By Supermetrics

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