News and product updates

News and product updates, Data Integration

Supermetrics for LinkedIn Conversions API: Solving B2B ad tracking and measurement in a privacy-first world

With increasing privacy and third-party cookies declining, 57% of marketers expect less effective targeted advertising and marketing measurement across channels. In this article, we’ll focus on B2B applications and discuss how you can use Supermetrics for LinkedIn Conversions API to improve marketing. ...

3-MINUTE READ | By Jessica Wei

News and product updates, Supermetrics News

Supermetrics Wrapped 2024

This year has been a transformational year for Supermetrics. Building on our vision for one single platform, we’ve sped up the Marketing Intelligence Platform with a bunch of new features and UI updates. We also rolled out improvements to our Google Sheets and Looker Studio products, hosted events, and even launched a brand-new community. ...

15-MINUTE READ | By Tea Korpi & Aurora Aalto

Data Integration, News and product updates, Supermetrics News

Custom Data Import: Get data from any sources to get a holistic view of your marketing performance

For marketers and analysts, having a complete view of marketing performance is crucial. But what happens when important data sits outside the usual digital channels? Maybe it’s offline campaign data from TV or out-of-home ads, on-site event conversion data, product data from legacy systems, or even custom files from clients. Introducing Custom Data Import—a new ...

3-MINUTE READ | By Tea Korpi

News and product updates, Supermetrics News

What’s new at Supermetrics in May 2024

Happy to see you again with new Supermetrics updates. In this article, we’ll walk you through: Introducing Usage report “How much are we using Supermetrics?” That’s a very fair question, especially when you want to know how to maximize Supermetrics. To answer this, we’re introducing enhanced usage reports. As the name suggests, this report gives ...

3-MINUTE READ | By Tea Korpi & Jessica Wei & Isha Shinde

News and product updates, Supermetrics News

What’s new at Supermetrics in April 2024

New month, new updates! In this article, we’ll walk you through the latest product improvements, new connectors, reporting templates, and content. Skip ahead: Keep calm and save your historical Universal Analytics data Let’s address the elephant in the room. If you’re using Google Analytics, you probably received this reminder from Google. Universal Analytics is going ...

3-MINUTE READ | By Tea Korpi & Ha Tran & Isha Shinde

News and product updates, Supermetrics News

What’s new at Supermetrics in March 2024

Happy to see you again. It’s been a month since we brought you the latest news and product updates from Supermetrics. In this edition, we’ll walk you through: Introducing the new Home tab in the Supermetrics sidebar for Google Sheets The Home tab keeps everything you need within reach. You’ll see: Learn more about this ...

3-MINUTE READ | By Joy Huynh & Tea Korpi & Ha Tran

News and product updates, Supermetrics News

What’s new at Supermetrics in February 2024

This month, we’ve made a bunch of improvements to our products, launched new early-access connectors, and prepared for some exciting events. Let’s get right into it. Supermetrics won the G2 Best Software Award What a great start to the year! We’re so proud to be named a 2024 G2 Best Software Award winner. Thanks to ...

By Aurora Aalto & Tea Korpi & Jessica Wei

News and product updates, Supermetrics News

Supermetrics Wrapped 2023: A year in review and what to expect in 2024

Supermetrics turned 10 years old this year and it’s safe to say it was a pivotal year for us. We launched a new brand identity, platform, partnerships, and events and underwent some significant and exciting organizational changes. We set ambitious goals and tried to deliver excellent products and services to our customers. ...

20-MINUTE READ | By Tea Korpi & Kristina Knut & Joy Huynh

Marketing measurement, News and product updates

SuperSummit 2023 recap: What you need to know about the future of marketing data

And that’s a wrap—our first-ever SuperSummit has officially ended. Twelve spectacular speakers, including representatives from Meta, Google, LinkedIn, Uber, and more. Two dazzling hosts and more than 8,000 of you from all over the world. Thanks, everyone, for joining us, keeping the conversation going in the chat and sharing your SuperSummit moments online. We loved ...

7-MINUTE READ | By Joy Huynh

News and product updates

SuperSummit: The virtual event about marketing measurement and data you don’t want to miss

SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024. Learn more about this virtual event. ...

3-MINUTE READ | By Joy Huynh

HubSpot, News and product updates

4 ways the Supermetrics integration with HubSpot enhances data reporting

When you bring HubSpot data into Supermetrics, you can access the big picture across your organization, clients, or global enterprise. That’s why more than 7,500 businesses are already using Supermetrics to streamline their HubSpot data. Supermetrics has been recognized as an essential app for marketers by HubSpot for two years in a row. In this ...

6-MINUTE READ | By Aleksander Cardwell

Data Visualization, Looker Studio (Google Data Studio), News and product updates

What is Supermetrics Charts?

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...

10-MINUTE READ | By Ralph Spandl

News and product updates

Supermetrics for BigQuery is now available to purchase on Google Cloud Marketplace

We’re delighted to announce that Supermetrics for BigQuery can now be purchased directly through the Google Cloud Marketplace. Customers will benefit from an easier buying process and consolidated billing, as Supermetrics usage will appear directly on customers’ Google Cloud invoices. ...

3-MINUTE READ | By Lauri Putkinen

News and product updates

Shared connections: Making sharing data source logins easy

One of the things that make building marketing reports tedious is manually managing data source logins and account permission for your team and clients. Introducing shared connections—a new feature that lets you easily share logins with those who need access. It’ll help you improve your team’s efficiency and collaboration. ...

3-MINUTE READ | By Supermetrics

News and product updates

The Supermetrics public product roadmap: what it is and how you can submit your request

Transparency is the best path to better customer engagement. User feedback is one of the important elements in the decision-making process—it’s all about giving the customers the chance to collaborate with the team and weigh in on product decisions and innovations, so customer relationships can grow stronger and the product can be improved. So what’s ...

7-MINUTE READ | By Anastasia Levchenko

Data Visualization, Looker Studio (Google Data Studio), News and product updates

Introducing Supermetrics Charts for Google Data Studio

If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. ...

2-MINUTE READ | By Ralph Spandl

Excel, News and product updates

Introducing shared connections in the Supermetrics add-in for Excel

Starting today, you can see a new icon next to your data source connections. This small change will take a lot off your shoulders when building and updating your marketing reports with other people. A single click to make a connection shared or private Turn ‘sharing’ mode on and let your teammates use your connection ...

3-MINUTE READ | By Irina Pozniakova

News and product updates

Upcoming changes to the Supermetrics Team Portal

The Supermetrics Team Portal is an essential part of using the Supermetrics platform. You can manage your license, connect data sources, set up data transfers, and monitor how your queries are performing, among other things. ...

3-MINUTE READ | By Aleksander Cardwell

Data Storage, News and product updates

Introducing Supermetrics for Azure Synapse: the easiest way to move marketing and sales data to Microsoft’s analytics service

Earlier this year, we introduced Supermetrics for Azure Storage, a fully managed data pipeline that allows you to move your marketing and sales data into Microsoft’s data lake solution with a few clicks. ...

5-MINUTE READ | By Anna Shutko

Data Storage, News and product updates

Modernize your marketing tech stack with Supermetrics for Snowflake

Finance, sales, and product all appear to have access to all the data they need with technology stacks that can churn out answers to their questions in seconds. From their fully cloud-based set ups to beautiful dashboards in their BI tool of choice, it seems marketing is left trying to manually patch data together using ...

5-MINUTE READ | By Riku Mikkonen

Data Integration, Data Storage, News and product updates

Introducing the easiest way for marketers to move data from Snowflake into Google Data Studio, Google Sheets, and Excel

As the volume of marketing data grows, more and more businesses are moving their data to a data warehouse. Snowflake is a great choice for many as it can be built on top of any existing cloud platform, whether it’s Google, Amazon Web Services, or Microsoft Azure. That’s why we built a Snowflake connector for ...

4-MINUTE READ | By Anna Shutko

News and product updates, Supermetrics API

Take full control of your queries with the updated Supermetrics API

We’ve updated the Supermetrics API to give you more opportunities to use data in your reporting. With a bunch of user-friendly improvements, the new Supermetrics API gives you even more possibilities to extract data to use in BI tools, custom solutions, and data warehouses. ...

5-MINUTE READ | By Riku Mikkonen

News and product updates

Supermetrics to acquire Da Vinci Tools

We’re excited to announce that Supermetrics will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for marketers and analysts. As a first step, we’ll be removing the paid tier of Da Vinci Tools, making all of its powerful features free to both current and future users. ...

By Supermetrics

HubSpot, News and product updates

Superpower your HubSpot analytics & reporting: Supermetrics for HubSpot is here!

It’s finally here! We are thrilled to announce that you can now pull your HubSpot marketing & sales data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! For marketers around the world who use the HubSpot platform, Supermetrics opens up a whole new world of reporting & analytics possibilities. ...

By Supermetrics

Data Management, News and product updates

Supermetrics for BigQuery: get a marketing data warehouse up and running in minutes

12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...

By Supermetrics

Excel, News and product updates

Announcing Supermetrics for Excel

9-MINUTE READ · By Supermetrics Today we are thrilled to announce our new product – Supermetrics for Excel. Following the success of our famous Google Sheets add-on, with 300 000+ users to date, we have developed a tool which helps marketers create insightful reports in Excel spreadsheets. ...

By Supermetrics

News and product updates, Performance Marketing Analytics

Releasing the Quora Ads connector

7-MINUTE READ · By Supermetrics We are very excited to announce that Supermetrics and Quora have joined forces to launch a Quora Ads connector! With this new integration, you can easily pull your Quora Ads data into Google Sheets, Google Data Studio, Excel and various BI tools to report, analyze and monitor your campaigns. Plus, ...

By Supermetrics

News and product updates, Performance Marketing Analytics

We’ve added AdRoll to the Supermetrics connector family

3-MINUTE READ · By Supermetrics Supermetrics proudly presents an integration with AdRoll, one of the largest programmatic advertising networks. You can easily report, analyze and monitor your AdRoll campaigns in Google Sheets and Google Data Studio. Below are a few reasons why the new connector is useful for AdRoll advertisers. ...

By Supermetrics

News and product updates

Google My Business connector is here!

10-MINUTE READ · By Supermetrics Up until now, a big challenge for Google My Business users with multiple listings has been reporting, analyzing, and comparing the performance across multiple locations. If you have a few dozens, or hundreds, or even thousands of locations in your GMB account, you may want to get a bird’s-eye view ...

By Supermetrics

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