Looker Studio (Google Data Studio)

Data Transformation, Looker Studio (Google Data Studio)

Data blending in Looker Studio and how to overcome its limitations

Data blending is a great way to explore and make the most of your data in Looker Studio (formerly Data Studio). However, this feature also comes with some limitations that could slow your report down at best and affect your data accuracy at worst. ...

6-MINUTE READ | By Bartosz Schneider & Joy Huynh

Dashboards, Looker Studio (Google Data Studio)

Slow Looker Studio reports: What’s up with them, and how to fix them

Since you’re reading this, you’ve probably noticed that Looker Studio (Data Studio) dashboards can sometimes take their sweet time to load. Slow load times are typically a symptom of Looker Studio fetching a large volume of data directly from the original data source. ...

6-MINUTE READ | By Tea Korpi & Otto Olsson

Data Visualization, Looker Studio (Google Data Studio)

Looker Studio guide for marketers: How to build engaging and actionable dashboards

Turning data into visuals using suitable graphs and charts is a great way to monitor your campaign performance and communicate the results with different stakeholders. In this article, we’ll show you step-by-step how to build an actionable dashboard using one of the most popular data visualization tools among marketers—Looker Studio. Navigate this post: Navigating Looker ...

12-MINUTE READ | By Kathy Murillo & Isha Shinde

Data Visualization, Looker Studio (Google Data Studio), Power BI

Looker Studio vs. Power BI for data visualization

When it comes to data visualization, Looker Studio and Power BI both have their own strengths and weaknesses. Rather than pitting them against each other and deciding which tool deserves the crown, it’s better to understand which one works best for what scenarios. In this article, we’ll review Looker Studio vs. Power BI and help ...

7-MINUTE READ | By Milja Nevalainen & Joy Huynh

Data Visualization, Looker Studio (Google Data Studio)

Looker Studio for marketers: 10 must-know tips

Using Looker Studio is an easy way to connect your cross-channel data sources and visualize your performance. In this blog post, we share 10 must-know Looker Studio tips for marketers to help you create better and more efficient dashboards. ...

15-MINUTE READ | By Fanny Heimonen & Ralph Spandl & Milja Nevalainen

Data Visualization, Looker Studio (Google Data Studio)

Improve your Looker Studio dashboards with three advanced charts from Supermetrics

Let’s be real: simple bar graphs and pie charts have become stale. If you want more striking, detailed, and — best of all — free ways to communicate your insights and visualize your data, you need to check out these bold alternatives for Looker Studio. Community visualizations have become a substantial part of Looker Studio ...

6-MINUTE READ | By Ralph Spandl

Data Visualization, Looker Studio (Google Data Studio), Power BI

How to create tile grid maps and simple heatmaps for Looker Studio and Power BI

Tile grid maps and heatmaps are intuitive ways to visualize extremely specific data. In this article, we show what you can do with a tile grid map, explore the free version of the Supermetrics tile grid map in the Looker Studio community visualization gallery, and explain the difference between the light and the pro versions. ...

5-MINUTE READ | By Ralph Spandl

Data Management, Google Analytics, Looker Studio (Google Data Studio)

How to import Google Analytics 4 data to Looker Studio (formerly Data Studio)

As of July 1, 2023, Universal Analytics (UA) has officially reached its sunset phase, and with this end of service, your UA properties will stop gathering new data. Taking over in UA’s place is Google Analytics 4 (GA4), a new version of Google Analytics. It has a lot of core similarities to UA, but there ...

6-MINUTE READ | By Isha Shinde

Data Visualization, Looker Studio (Google Data Studio)

Introducing Tell Me: A new Looker Studio visualization that makes your reports speak

Tell Me, the latest addition to Supermetrics Charts, is designed with a core purpose in mind: to create simple and informative sentences that effortlessly guide readers through your dashboard. This article explores how Tell Me can help you transform your dashboards into clear and concise data narratives that resonate with all audiences. Skip ahead >> ...

7-MINUTE READ | By Ralph Spandl

Google Analytics, Google Sheets, Looker Studio (Google Data Studio), Web analytics

How to update your Universal Analytics reports in Google Sheets and Looker Studio with Google Analytics 4 data

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

10-MINUTE READ | By Mick Chaveroche

Data Visualization, Looker Studio (Google Data Studio), News and product updates

What is Supermetrics Charts?

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...

10-MINUTE READ | By Ralph Spandl

Google Analytics, Looker Studio (Google Data Studio)

Six ways to bring your GA4 data into Looker Studio

Since the new Google Analytics 4 API quotas are in place, Looker Studio reports using the native Google Analytics 4 connector are likely to break frequently. Fortunately, there are many alternatives available. Keep reading to discover how these alternatives are different, exploring six routes to create stable reports adapted to your reporting needs. Do you ...

10-MINUTE READ | By Ralph Spandl

Google Analytics, Looker Studio (Google Data Studio)

How to overcome the limitations of the Google Analytics 4 API quotas in Looker Studio (formerly Google Data Studio)

Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Remember to check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. Skip ahead >> ...

8-MINUTE READ | By Ralph Spandl

Looker Studio (Google Data Studio), Tableau

Google Data Studio vs. Tableau: A Comparison Guide

Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand and digestible format. This is why good business intelligence tools are more crucial than ever. ...

17-MINUTE READ | By Isha Shinde

Looker Studio (Google Data Studio)

Looker Studio pricing 2025: Everything you need to know

Looker Studio is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio is a no-brainer for marketers. ...

5-MINUTE READ | By Joy Huynh

Data Visualization, Looker Studio (Google Data Studio)

Track your marketing goals with bullet graphs in Google Data Studio

Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to track goals, like the built-in gauge or the bullet chart. You might already use the ...

4-MINUTE READ | By Ralph Spandl

Data Visualization, Looker Studio (Google Data Studio)

Smarter charts make better dashboards

We’ve created many dashboards at Supermetrics. When we started building custom visualizations, we didn’t just look at features but also made sure they blended well into the dashboard creation process. This article will uncover some of these features that you’ll appreciate once you start using them. ...

5-MINUTE READ | By Ralph Spandl

Data Visualization, Looker Studio (Google Data Studio)

Supermetrics Charts offers improved scorecards for your Google Data Studio dashboards

Scorecards are everywhere. They’re a substantial element in any marketing dashboard because they provide an easy-to-understand visual representation of a KPI. But there is already a native scorecard in Google Data Studio, so why would we create a new one? ...

3-MINUTE READ | By Ralph Spandl

Dashboards, Ecommerce, Looker Studio (Google Data Studio)

How to build an ecommerce dashboard in Google Data Studio [free template included]

Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...

9-MINUTE READ | By Joy Huynh

Data Visualization, Looker Studio (Google Data Studio), News and product updates

Introducing Supermetrics Charts for Google Data Studio

If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. ...

2-MINUTE READ | By Ralph Spandl

Dashboards, Looker Studio (Google Data Studio), Tools and Platforms

Google Trends reporting in Google Data Studio: A free template and tutorial

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

5-MINUTE READ | By Joy Huynh

Data Visualization, Facebook, Looker Studio (Google Data Studio)

The not-so-secret recipe I use to design ~80% of my Google Data Studio dashboards

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients. ...

10-MINUTE READ | By Josh Cottrell

Dashboards, Excel, Facebook, Google Sheets, Looker Studio (Google Data Studio), Performance Marketing Analytics

Facebook Ads report templates for Google Sheets, Google Data Studio, and Excel

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting. Facebook Ads templates First, let’s look at reports that only include Facebook ...

10-MINUTE READ | By Sophie Michaud

Dashboards, Looker Studio (Google Data Studio), Performance Marketing Analytics

How to build the ultimate digital marketing report in Google Data Studio [template included]

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! ...

12-MINUTE READ | By Supermetrics

Dashboards, Looker Studio (Google Data Studio), Performance Marketing Analytics, Social media

Pinterest analytics: How to analyze the performance of your organic and paid campaigns [including 2 free templates]

To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. That’s where Pinterest analytics comes in handy. ...

7-MINUTE READ | By Joy Huynh

Dashboards, Looker Studio (Google Data Studio), SEO

SEO report templates you can swipe today

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how ...

6-MINUTE READ | By Pinja Virtanen

Google Sheets, Looker Studio (Google Data Studio)

Supermetrics for Google Sheets vs. Supermetrics for Data Studio: which product should you go with?

Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for data crunching and analysis — there are a few things you should consider. ...

8-MINUTE READ | By Pinja Virtanen

Dashboards, Ecommerce, Looker Studio (Google Data Studio), Shopify

Get your Shopify data to Google Data Studio [template included]

TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running, you’ll have a ton of data to track. From marketing to sales and from customer ...

6-MINUTE READ | By Joy Huynh

Dashboards, Facebook, Google Ads, Looker Studio (Google Data Studio), Performance Marketing Analytics

Google Ads vs. Facebook Ads: A Google Data Studio template and tutorial

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

4-MINUTE READ | By Joy Huynh

Dashboards, Looker Studio (Google Data Studio), Performance Marketing Analytics, X (Twitter)

Twitter Ads reporting in Google Data Studio [template and tutorial]

TL;DR: If you want to hit the ground running with a free Twitter Ads reporting template, steal ours with pride. But if you want some tips and tricks for better paid social reporting, keep reading. ...

5-MINUTE READ | By Joy Huynh

Dashboards, Google Sheets, LinkedIn, Looker Studio (Google Data Studio), Performance Marketing Analytics

How to build the ultimate LinkedIn Ads performance dashboard & spend tracker [including 2 free templates]

LinkedIn provides great targeting options and lead quality, but at a higher cost-per-click than other platforms. To get the best results at an optimal cost, you’ll want to have a good budget tracking solution in place. We joined forces with AJ Wilcox from B2Linked, a specialized LinkedIn Ads agency, to create two templates that will ...

9-MINUTE READ | By Anna Shutko

Dashboards, Google Sheets, Looker Studio (Google Data Studio), SEO, Web analytics

9 advanced Google Search Console reports for Data Studio & Google Sheets

Google Search Console can help you unearth all kinds of useful insights — as long as you know what to look for. But instead of rummaging through the native UI to find these golden nuggets, you can now use Supermetrics to pull your GSC data directly into your favorite spreadsheet tool, Google Data Studio, a ...

12-MINUTE READ | By Anna Shutko

Dashboards, Looker Studio (Google Data Studio)

Looker Studio (Data Studio) example reports and dashboards

The beauty of Looker Studio is that you can build literally any kind of a marketing report or dashboard with it. However, if you’re suffering from blank page syndrome (you heard me: it’s not just for writers anymore ✏️) you might want to start with a ready-made template. ...

8-MINUTE READ | By Pinja Virtanen

Dashboards, Google Sheets, Looker Studio (Google Data Studio), Social media

How to conduct the ultimate social media audit [template included]

As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and investment in each channel. After all, you want to spend your resources ...

10-MINUTE READ | By Justin Thomas

Dashboards, Looker Studio (Google Data Studio)

How to improve the performance of your AdRoll campaigns using Supermetrics – including a free reporting template

It’s no secret that AdRoll is one of the best tools for reaching potential customers with the right message at the right time. This marketing platform combines multiple ad formats and sizes under its belt and its features enable marketers to approach the customers throughout the entire customer journey. ...

By Supermetrics

Dashboards, Excel, Google Sheets, Looker Studio (Google Data Studio), Performance Marketing Analytics

PPC report templates: Free performance marketing reports for Google Sheets, Looker Studio & Excel

At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. ...

10-MINUTE READ | By Pinja Virtanen

Dashboards, Data Visualization, Looker Studio (Google Data Studio)

Perfect your Google Data Studio dashboards with 7 laws of UX

There is no reason why dashboard developers should not want to create a report that looks pleasing, and more importantly, is easy to use. A visual display of data is after all a complex item to digest by the reader. ...

14-MINUTE READ | By Stephen Dawson

Dashboards, Looker Studio (Google Data Studio), Marketing Analytics

Free marketing reporting templates for PPC, SEO, social & web analytics

We’re big fans of marketing reporting templates here at Supermetrics: they’re easy to use, you immediately get insights into your data, and you can easily come up with ideas for improving your paid campaigns, organic search performance, and social marketing efforts. ...

18-MINUTE READ | By Anna Shutko

Google Sheets, Looker Studio (Google Data Studio), Marketing Analytics

Why Google Sheets and Data Studio are the best marketing reporting tools

These days, marketers are being put under increasing pressure to prove that marketing dollars are being put to effective use. No more are the days of simply throwing up an ad on television or a post on a social network, and calling it good. Stakeholders and clients want results. ...

By Supermetrics

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