Looker Studio (Google Data Studio)

Have you ever wondered why some dashboards are more effective than others? One reason might be the way they use data visualization. Instead of overloading the report with tables, they use charts that help you understand the information more easily. Why does this work? Our brains are much better at processing images than abstract numbers. ...

Since the new Google Analytics 4 API quotas are in place, Looker Studio reports using the native Google Analytics 4 connector are likely to break frequently. Fortunately, there are many alternatives available. Keep reading to discover how these alternatives are different, exploring six routes to create stable reports adapted to your reporting needs. Do you ...

Over the past week, you may have heard about “the quota apocalypse” or the “GA4 connector debacle” that a Google Analytics 4 update created for those reporting on GA4 properties in Looker Studio (formerly Google Data Studio). Remember to check our GA4 Knowledge Center for tutorial videos, support articles, and blog posts. Skip ahead >> ...

Marketers need access to good and relevant data, regardless of whether you’re analyzing your latest blog post or evaluating the performance of your year’s biggest 360° integrated brand campaign. To do that, you need your data presented in an easy-to-understand and digestible format. This is why good business intelligence tools are more crucial than ever. ...

Looker Studio is a data visualization tool that helps you turn data into a meaningful story. It offers a user-friendly interface, a drag-and-drop feature, and integrations with many marketing platforms. That’s why Looker Studio is a no-brainer for marketers. ...

Most marketers track goals. You want to know if you’re within your budget, make more sales than the week before, or if your NPS score is in the green zone. With Google Data Studio, you can access several charts to track goals, like the built-in gauge or the bullet chart. You might already use the ...

We’ve created many dashboards at Supermetrics. When we started building custom visualizations, we didn’t just look at features but also made sure they blended well into the dashboard creation process. This article will uncover some of these features that you’ll appreciate once you start using them. ...

Scorecards are everywhere. They’re a substantial element in any marketing dashboard because they provide an easy-to-understand visual representation of a KPI. But there is already a native scorecard in Google Data Studio, so why would we create a new one? ...

Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...

If you’re using Data Studio to visualize your data, you’ve had to create charts. So to get you one step closer to data insights, you can now use our new service — Supermetrics Charts for Google Data Studio. ...