Looker Studio (Google Data Studio)

Google Trends is a great tool for understanding what your audience is interested in or curious about. Content marketers can use Google Trends to search for keywords. Performance marketers can use it for campaign planning. And social media marketers can use the tool to stay ahead of trends. However, more often than not, you may ...

Over the last three years, I’ve been building Google Data Studio dashboards for everyone from Fortune 500 companies to startups and investment firms. The biggest lesson I’ve learned is that most dashboards follow a fairly predictable pattern. And that pattern has been overwhelmingly well-received by my clients.  I’m going to break it down step-by-step for ...

These templates will help you organize and analyze your ad data, allowing you to make data-driven decisions and maximize your ad performance. Whether you’re managing ads on multiple platforms or focusing solely on Facebook, these templates give a solid foundation for your reporting. Facebook Ads templates First, let’s look at reports that only include Facebook ...

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most popular paid ad platforms with Google Analytics and made a one-page report to go with ...

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...

If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how ...

Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for data crunching and analysis — there are a few things you should consider before you ...

As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical.  This process will help when you’re asking questions, like: To answer these questions, pivot tables come in handy. What are pivot tables? Pivot tables allow you to group data in a meaningful ...

TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running, you’ll have a ton of data to track. From marketing to sales and from customer ...

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...