In this article, you’ll learn which metrics and KPIs matter most, how to interpret them, and how to use them to guide your decisions. ...
5-MINUTE READ | By Anna Shutko
Ecommerce
Have you ever found yourself staring at a jumble of sales numbers, traffic figures, and campaign results, wondering how it all fits together? You’re not alone. Ecommerce reporting brings clarity to this chaos by transforming jumbled data into clear, actionable insights—so you know exactly where you’re winning and where you need to improve. ...
9-MINUTE READ | By Anna Shutko
Black Friday brings intense competition as companies vie for customer attention and online sales. Whether you’re an ecommerce marketer managing a single brand or you’re working with multiple clients at an agency, the pressure during peak season is no joke. If you have a rough plan for your Black Friday ecommerce marketing strategy but want ...
9-MINUTE READ | By Outi Karppanen & Kelly Duval
Ecommerce businesses generate a ton of data—from your online store to social media to paid ads to influencer marketing. While this wealth of data means you have better opportunities to find meaningful insights, unless you understand ecommerce analytics, you’re missing out on using data to drive more sales. In this article, we’ll discuss the basics ...
10-MINUTE READ | By Anna Shutko & Joy Huynh
Want to try Amazon Ads? In this post, we’ll give you an overview of Amazon Ads, the benefits, and share some tips on how to get started. ...
15-MINUTE READ | By Fanny Heimonen
When it comes to marketing, timing is everything. That’s why campaigns that work great during certain times of the year can fail miserably during others. Especially during peak season. So, between Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, there are plenty of holidays and occasions to plan marketing for. ...
10-MINUTE READ | By Sophie Michaud & Kristina Knut
You’re a busy marketer already strapped for resources to implement the marketing strategies you pitched months ago. To make matters worse, your boss asks, “What’s the plan for peak season this year?” and you freeze. You can’t take your eye off the ball and let short-term marketing suffer, but you also can’t afford to lose ...
11-MINUTE READ | By Elise Dopson
You’ve built a beautiful online store. You’ve put together an irresistible collection of products and are ready to make some serious sales. But something isn’t quite right—your store doesn’t convert as well as you expected. This is where conversion rate optimization comes in handy. ...
15-MINUTE READ | By Joy Huynh
Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...
5-MINUTE READ | By Joy Huynh
Ecommerce marketers have more data about their customers than ever before. However, this can be both a blessing and a curse. Having more data doesn’t mean having better insights. For one thing, your data is scattered across platforms, including web analytics, social media, and CRM. Combining your ecommerce data into a report and turning it ...
9-MINUTE READ | By Joy Huynh
Why is ecommerce content marketing vital to your online business? Because it drives organic traffic and conversions, the two most critical metrics for a successful online business. A well-planned and executed ecommerce content marketing strategy will help your online business in the following ways: However, you will only realize these benefits if your ecommerce content ...
12-MINUTE READ | By Allie Decker
No matter how popular social networks are, email is still one of the most valuable tools in a marketer’s toolbox. In 2020, the number of email users amounted to four billion and is set to grow to 4.6 billion users in 2025, according to Statista. According to HubSpot, email generates $38 for every dollar spent. ...
14-MINUTE READ | By Kaleigh Moore
If you work in ecommerce but aren’t running Facebook Ads campaigns, you’re missing out on a huge opportunity to grow your business. That’s why we teamed up with Savannah Sanchez, Founder of The Social Savannah, to show you how to set up, analyze, and optimize your Facebook Ads campaigns. By the way, this article is ...
8-MINUTE READ | By Joy Huynh
Ecommerce merchants and marketers have one major advantage over brick and mortar retailers: data. When your shoppers come from the internet, you can measure almost every aspect of your interactions with them. However, that advantage doesn’t count for much without a system for making sense of your data. Many companies think they already have a ...
8-MINUTE READ | By Kaleigh Moore
To beat your competition in the crowded ecommerce market, you need to give your customers what they want. The secret to giving your customers what they want? Knowing them inside out. That’s where customer relationship management (CRM) data comes in. Ecommerce platforms that allow you to manage and nurture relationships with your customers now form ...
8-MINUTE READ | By Jimmy Rodriguez
TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running, you’ll have a ton of data to track. From marketing to sales and from customer ...
6-MINUTE READ | By Joy Huynh
Great news: you can now pull your Shopify data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! Why is this connector such a big deal? Because it helps ecommerce merchants and marketers quickly understand what’s going on with the business. As you’ve probably noticed, ecommerce data is scattered across multiple siloed platforms. ...
5-MINUTE READ | By Anna Shutko
The promotions tab in Gmail is a gift for email users — it’s the perfect junkyard for irrelevant ads, discount emails, and offers. From a marketer’s perspective, though, think of all the wasted dollars it represents. Almost all mass emails blasted without segmentation and personalization meet a similar fate: deleted, archived, or caught in the ...
17-MINUTE READ | By Farheen Gani
An enormous ad budget solves a lot of problems. Which advertising channel should you try? Try them all and see what sticks. Which types of ad copy should you run? A/B test until your audience tells you the answer. But with a limited budget, you’ll have a limited sample size. You have to solve those ...
15-MINUTE READ | By Kaleigh Moore
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