Web analytics

Marketing Analytics, Tools and Platforms, Web analytics, Performance Marketing Analytics, Marketing measurement

Marketing reporting software: Choosing the right tools for you

Your marketing tasks depend on the type of project you’re working on. Sometimes, you need to focus on social media, other times on ads, and other times on search engine optimization and organic reach. Reporting is the one task you’ll deal with regardless of your project. ...

7-MINUTE READ | By Anna Shutko

Ecommerce, Web analytics

Ecommerce analytics 101: A marketer’s guide to driving more online sales with data

Ecommerce businesses generate a ton of data—from your online store to social media to paid ads to influencer marketing. While this wealth of data means you have better opportunities to find meaningful insights, unless you understand ecommerce analytics, you’re missing out on using data to drive more sales. In this article, we’ll discuss the basics ...

10-MINUTE READ | By Anna Shutko & Joy Huynh

Google Analytics, Web analytics

Google Analytics 4 guide for marketers: How to set up your properties and make the most of your GA4 data

Here at Supermetrics, we’ve spent the last several months helping marketers navigate the (sometimes complex) transition from Universal Analytics to Google Analytics 4 (GA4) and also setting up our own properties. In this article, we’ll share best practices for setting up GA4 that we’ve learned along the way. Skip ahead: What’s so different about Google ...

13-MINUTE READ | By Minna Tuikka & Rosanna Campbell

Google Analytics, Web analytics

Google Analytics 4 interface limitations and how to overcome them

Universal Analytics (UA) has officially been sunsetted. Hopefully, everyone has already migrated to Google Analytics 4 (GA4).  Previously, to help you get started with the new tool, we covered the main differences between UA and GA4, including tracking, data setup, etc. In this post, we’ll discuss the GA4 reporting interface. Additionally, you’ll learn how to ...

8-MINUTE READ | By Fanny Heimonen & Isha Shinde

Google Analytics, Google Sheets, Looker Studio (Google Data Studio), Web analytics

How to update your Universal Analytics reports in Google Sheets and Looker Studio with Google Analytics 4 data

Universal Analytics (UA) will sunset on July 1, 2023. That means your UA properties will stop gathering new data. If your web analytics reports in Google Sheets or Looker Studio still use UA data, it’s time to update them with Google Analytics 4 data. This guide will show you how to update your reports effortlessly ...

10-MINUTE READ | By Mick Chaveroche

Google Analytics, Marketing Analytics, Tools and Platforms, Web analytics

Google Analytics 4 vs. Adobe Analytics: Which One’s Best for You

Making data-driven decisions is difficult without analytics tools to help you out. Even if your data already exists in marketing platforms, CRM, financial systems, or survey tools, this scenario doesn’t give the insight you need to draw decisions from your data. Luckily, there are multiple analytics platforms to choose from. We’ll cover two of them: ...

10-MINUTE READ | By Tea Korpi

Google Analytics, Web analytics

What is Google Analytics sampling and how to avoid it

Google Analytics packs a ton of data that helps you grow your business. By analyzing that data, you can uncover valuable insights about your website performance and visitor behavior. However, there’s one problem that can undermine the reliability of your Google Analytics reports. It’s none other than data sampling. ...

15-MINUTE READ | By Joy Huynh

Google Sheets, Web analytics

How to import website data to Google Sheets

Copy/pasting data from your web analytics platform to Google Sheets can be a total nightmare.  It’s boring, time-consuming, and you’re bound to copy data into the wrong cell at some point. And that’s why today, I’m going to show you how to import your website data to Google Sheets. Ready? Let’s go. How to import ...

4-MINUTE READ | By Joy Huynh

Google Sheets, Marketing Analytics, Web analytics

Google Sheets marketing reporting templates including SEM, web analytics, HubSpot, and social media

Google Sheets is a great tool for marketers to gather, analyze, and report on how their marketing is performing. But getting started can be tricky, which is where ready made templates come in. In this article we’ve collected different Google Sheets templates for marketers to help you get started building your own marketing reports. We’ve ...

5-MINUTE READ | By Edward Ford

Google Analytics, HubSpot, Web analytics

HubSpot vs. Google Analytics: a comparison of website analytics tools for marketers

Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. ...

7-MINUTE READ | By Edward Ford

12

Explore the blog

Stay in the loop with our newsletter

Be the first to hear about product updates and marketing data tips