Marketing reporting is a vehicle for improving marketing performance. By regularly reviewing progress marketers can identify what is working, what isn’t working, and what actions you can take to optimize and improve performance. Ultimately, this will enable you to prove the value of your work, which is exactly why we do marketing reporting. But developing ...
12-MINUTE READ | By Edward Ford
8-MINUTE READ · By Dino Mahi Spreadsheets have long been the staple for marketing data analysis. However, the ever-evolving needs of customer and marketing data analysis are compelling an increasing number of marketers to explore more specialized tools. Spreadsheets work great in that once-raw data has been captured, they can be used to quickly build ...
By Supermetrics
10-MINUTE READ · By Tomi Mester Every second business I start to work with on data projects produces one very common symptom: they try to focus on too many things at the same time. Just recently, I asked a friend of mine who runs an e-commerce company of 11 people, “What’s the most important metric that ...
By Supermetrics
Search Engine Optimization (SEO) is a great way to drive quality traffic to your website; yet, it’s a commonly misunderstood aspect of digital marketing, especially by non-marketers. So, it’s important when creating your SEO marketing reports for clients that you make them both digestible as well as engaging and informative. But how do you make ...
8-MINUTE READ | By Misty Faucheux
12-MINUTE READ · By Zhao Hanbo Today we’re very pleased to announce Supermetrics for BigQuery, the first ever native BigQuery Data Transfer Service app for non-Google marketing platforms such as Facebook, Instagram, Linkedin, Twitter, and Bing. After Google’s announcement at the Cloud Next conference, Supermetrics for BigQuery is now available. It’s by far the simplest ...
By Supermetrics
6-MINUTE READ · By Tina Arnoldi Do your PPC reports add value? Or are they just a list of numbers? If it’s numbers only, your days may be numbered because machines can do that part. But numbers alone are not enough, which is why strategy and insight are a key part of marketing reporting where ...
By Supermetrics
14-MINUTE READ · By Harpal Singh For those in of you in the B2B space, you’ve probably come across the phrase: account-based marketing. This marketing philosophy evangelizes highly-targeted, ultra-relevant campaigns to a small group of prospects, rather than the alternative approach of casting your net far and wide in the hope that you’ll attract as ...
By Supermetrics
We’re big fans of marketing reporting templates here at Supermetrics: they’re easy to use, you immediately get insights into your data, and you can easily come up with ideas for improving your paid campaigns, organic search performance, and social marketing efforts. Products like Supermetrics for Google Sheets and Supermetrics for Google Data Studio are excellent ...
18-MINUTE READ | By Anna Shutko
In a recent survey, 87% of executives claimed that data is the most underused asset within marketing. By structuring and visualizing that underused data in a marketing reporting dashboard, marketers can understand at a glance which marketing actions have been successful, and which ones haven’t. These insights help marketers make well-founded decisions to inform their ...
12-MINUTE READ | By Mieke Houbrechts
6-MINUTE READ · By Misty Faucheux In the land of digital marketing, SEO and SEM are typically handled by two different departments – or at least two different specialists. While designed to work in tandem, oftentimes, these two areas don’t realize that SEO affects SEM and vice versa. Both teams live in their vacuums and ...
By Supermetrics
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