In this article we’ll explore all things PPC marketing to help digital marketers improve the performance of their paid campaigns and boost results. What is PPC marketing? PPC or pay-per-click marketing is a targeted advertising method used to reach a specific audience with a marketing message. Advertisers pay every time a user interacts with the ...
24-MINUTE READ | By Tina Arnoldi
5-MINUTE READ · By Anna Shutko Today another much-requested data source is joining the Supermetrics connector family, and it’s Criteo! This platform is one of the biggest players on the display advertising market—Criteo served more than 1300 billion ads to date. Criteo works with retailers to display personalized online display advertisements to consumers who have previously ...
By Supermetrics
Introduction: the need for SEO measurement and reporting You have a long term SEO project with overall results you’re proud of. But you experience surprising fluctuations in organic search traffic volume. You know your content calendar is on point. But it’s hard to defend your order of priority when facing a stream of ideas from ...
14-MINUTE READ | By Branko Kral
When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...
7-MINUTE READ | By Edward Ford
Many marketers use both HubSpot and Google Analytics (GA) but aren’t sure which platform is best when it comes to web analytics. You want to know how all aspects of your website are performing, where visitors are coming from, how they interact with your site, and where they’re converting. And you need to create reports ...
7-MINUTE READ | By Edward Ford
Many marketers struggle with getting accurate and meaningful reports within HubSpot. Basic reports will only get you so far when it comes to analyzing the performance of all your marketing and sales efforts across the flywheel and their impact on revenue. So how can you make the most of all your HubSpot data, get a ...
8-MINUTE READ | By Edward Ford
7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...
By Supermetrics
You create a ton of data at every step of your campaign – from publishing blogs, creating and deploying campaigns, capturing leads, converting contacts, retargeting them, and much more. To make sense of this data, first of all, it’s crucial to track your performance. This article will look at how you can use all the ...
15-MINUTE READ | By Isha Shinde
It’s finally here! We are thrilled to announce that you can now pull your HubSpot marketing & sales data into Google Sheets, Google Data Studio, and Microsoft Excel with Supermetrics! For marketers around the world who use the HubSpot platform, Supermetrics opens up a whole new world of reporting & analytics possibilities. Continue reading to ...
By Supermetrics
7-MINUTE READ · By Tina Arnoldi To the dismay of many PPC marketers, Google announced that they will remove the average position metric from Google ads starting September 30th, 2019. This announcement wasn’t a complete surprise since they told us back in February that this metric at some point would no longer be available. Let’s take a ...
By Supermetrics
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