Supermetrics Blog

Learn (almost) everything you need to know about marketing reporting and analytics.

Data ethics in marketing: we asked Stéphane Hamel how responsible companies should use marketing data

Marketers who take user privacy and data ethics seriously are faced with a paradox. On one hand, we all understand the benefits we can gain by tracking user behavior on and off our websites. On the other hand, we’re growing increasingly conscious of the questionable tracking and targeting practices that are plaguing the marketing industry. ...

10-MINUTE READ | By Pinja Virtanen

Social media, Tools and Platforms, X (Twitter)

Announcing the Supermetrics Twitter Premium connector: measure the organic performance of your tweets

Twitter Premium has officially joined the Supermetrics connector squad! With this new integration, you can analyze your organic activities on Twitter or compare them with other social networks’ performance stats. Continue reading to learn more about this connector and don’t forget to try out our free, plug-and-play reporting template for Google Data Studio. Why should ...

By Supermetrics

Data Management, Data Storage

Data warehouse vs. marketing database: what’s the difference and why does it matter?

In the marketing context, the words ‘database’ and ‘data warehouse’ are often used interchangeably. However, as you’ll soon learn, the two concepts have a few fundamental differences. But before we jump in, let’s quickly define both terms. What is a marketing data warehouse? A marketing data warehouse is a cloud-based solution for storing and analyzing ...

6-MINUTE READ | By Pinja Virtanen

Supermetrics News

From €10M to €20M ARR in 12 months: 10 growth lessons from Supermetrics

12-MINUTE-READ · By Edward Ford In February 2019, Supermetrics passed €10M in ARR (≈$11M). It was a pretty big milestone for us and signified our transition from startup to scaleup. Now, exactly one year later in February 2020, Supermetrics just passed €20M in ARR (≈$22M). So how did we double our ARR from €10M to €20M in ...

10-MINUTE READ | By Edward Ford

HubSpot, Marketing Analytics

HubSpot marketing analytics: 6 agency marketers share their reporting secrets

HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. ...

15-MINUTE READ | By Pinja Virtanen

Dashboards, Looker Studio (Google Data Studio)

How to improve the performance of your AdRoll campaigns using Supermetrics – including a free reporting template

It’s no secret that AdRoll is one of the best tools for reaching potential customers with the right message at the right time. This marketing platform combines multiple ad formats and sizes under its belt and its features enable marketers to approach the customers throughout the entire customer journey. ...

By Supermetrics

News and product updates

Supermetrics to acquire Da Vinci Tools

We’re excited to announce that Supermetrics will be acquiring Da Vinci Tools, a popular provider of Google Marketing Platform power tools for marketers and analysts. As a first step, we’ll be removing the paid tier of Da Vinci Tools, making all of its powerful features free to both current and future users. ...

By Supermetrics

BigQuery

The first 4 queries every marketer using BigQuery needs to know

Google BigQuery presents a new way to store and analyze data extracted from different data sources. Utilizing the power of the Google Cloud Platform, larger data volumes and complex queries can get processed in minutes. ...

By Supermetrics

Dashboards, Excel, Google Sheets, Looker Studio (Google Data Studio), Performance Marketing Analytics

PPC report templates: Free performance marketing reports for Google Sheets, Looker Studio & Excel

At Supermetrics, we’re big on making marketing reporting as painless as possible. That’s why we love using ready-made templates as a starting point for building any and all of our reports. ...

10-MINUTE READ | By Pinja Virtanen

Marketing Analytics, Performance Marketing Analytics

5 steps for agencies to create better PPC reports for clients

Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...

By Supermetrics

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