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Social mediaJan 18, 2023

How brands benefit from real-time social media marketing: examples and tips

The term real-time is often used in marketing to describe having marketing strategies that are updated in real-time or ‘near’ real-time, where a business can adjust their marketing efforts as events unfold. While this may seem like a nice goal, it can be difficult to achieve consistently without having the right tools and team in

  • Social media