Supermetrics Blog

My rudimentary knowledge of SEO tells me that you’re probably somewhere in the middle of our marketing funnel and are comparing alternatives to Supermetrics. Otherwise, why would you be reading this? If you’ve made it this far into the evaluation process, it’s time you learn about our philosophy for how we approach data at Supermetrics. ...

There’s never been so much data available. According to Forbes, almost all of the world’s data was created in the past few years. Now that you have all that data, do you know what to do with it? And can it be done ethically, reliably, and efficiently? Absolutely it can, but before looking at how ...

If you’re running ads on social media, chances are, you use LinkedIn Ads. And you’re probably spending a ton of your ad budget on them, too, just like most B2Bs who are estimated to spend almost $2 billion this year in LinkedIn display advertising alone. So why are we still using LinkedIn Ads when CTR ...

We’ve created many dashboards at Supermetrics. When we started building custom visualizations, we didn’t just look at features but also made sure they blended well into the dashboard creation process. This article will uncover some of these features that you’ll appreciate once you start using them. Minimize the number of charts on your page The ...

After nine years of dedicated service, Google Analytics— or Universal Analytics—will finally step down and give the crown to its successor—Google Analytics 4. Google Analytics has been around for 15 years, and for the very first time, Google gives the platform a complete makeover. This time we’re not only talking about a brand new UI, ...

Managing performance marketing for a global brand isn’t an easy task. From foundational pieces like aligning the goals across teams and managing siloed data to more tactical pieces like testing new creatives and optimizing different channels, there are many challenges performance marketers need to solve to create meaningful campaigns and drive revenue. To help you ...

Tell me B2B marketing attribution reporting is broken without actually telling me B2B marketing attribution reporting is broken… This is one of many quote requests where the message that came across Session Media didn’t align with the attribution source concluded by either Google Analytics or HubSpot.  And it’s not just me—I’ve spoken to many marketers ...

In this article, we’ll compare the popular marketing analytics tool Power My Analytics with Supermetrics to help you decide which one is right for your agency or marketing team. Before going into a deeper comparison, let’s look at an overview. Supermetrics Overview Supermetrics streamlines the delivery of data from 100+ sales and marketing platforms into ...

Many people think that search engine optimization (SEO) is all about keywords. But there’s more to getting your site ranked higher on Google’s search results than just using the right keywords. It’s also about learning how to combine those keywords on a page and site-wide basis to establish yourself as an authority and optimizing them ...

Scorecards are everywhere. They’re a substantial element in any marketing dashboard because they provide an easy-to-understand visual representation of a KPI. But there is already a native scorecard in Google Data Studio, so why would we create a new one? The scorecard dilemma If you examine several dashboards, you’ll find that a scorecard is rarely ...