The Future of Marketing Data
SuperSummit brings together the largest brands to discuss the big shifts that are defining marketing measurement and data in 2024.
Featuring
Learn how to use data to power your next step
Traditionally, data has been used as a rearview mirror to review past performance. But in this new era of marketing, looking at past outcomes alone isn't enough to improve the marketing ROI and efficiency.
At SuperSummit, you'll learn how to incorporate the emerging data pillars into your strategy and use data to inform your next action.
Measurement and privacy
Discover the proven methods recommended by leading brands to track and measure marketing in a privacy-first world.
Big data
Get the framework and tips to manage big data effectively, cut through the data noise, and find meaningful insights.
Generative AI
Learn how to use generative AI to analyze large amounts of data and identify patterns to improve your marketing performance.
Watch on-demand sessions
Marketing leader roundtable: Fueling your growth with data in 2024
Watch the recordingMeasurement and privacy
What's keeping marketers up at night? And what are they excited about? In this roundtable, marketing leaders from different sectors will discuss marketing and measurement trends, challenges, and opportunities in 2024.
Gabrielle Stafford
CMO, Supermetrics
Josh Cottrell
Data Consultant, Cottrell Consulting
Jessica Moore
Digital Marketing Director, Graduation Alliance
Dorothy Ann Advincula
Global Head of Audience, Insights & Measurement, Uber
The next generation of marketing mix modeling
Watch the recordingMeasurement and privacy
Igor and Zach will discuss the advancements revolutionizing MMM, from machine learning to real-time analytics. Join us to learn what businesses need to know to get started and to make the most of MMM in 2024 and beyond.
Igor Skokan
Marketing Science Director, Meta
Zach Bricker
Lead Solutions Engineer, Supermetrics
Big data for marketers: Why, how, and where to start
Watch the recordingBig data
Big data can help marketers understand the customers better, create effective campaigns, and make better business decisions. But how and where to start? How technical should you be to use big data in marketing? Join the session for Khrystyna's comprehensive take on the topic.
Khrystyna Grynko
Cloud Customer Engineer, Google
Using data to power your next step: Fueling 40% annual growth
Watch the recordingKeynote
In this keynote, Supermetrics' CEOs Mikael and Anssi will discuss how Supermetrics achieved 40% annual growth using data. You'll learn how to use data to improve decision-making and increase ROI.
Mikael Thuneberg
Founder & Co-CEO, Supermetrics
Anssi Rusi
CEO, Supermetrics
The future of B2B measurement
Watch the recordingMeasurement and privacy
Emily delves into the latest trends, technologies, and innovative strategies reshaping how organizations view their success in B2B. Discover how data, measurement, privacy, and customer-centric approaches are revolutionizing B2B measurement, and gain actionable insights to stay ahead of the curve.
Emily Gustin
Senior BD Associate, LinkedIn
Aleksander Cardwell
Director of Product Marketing, Supermetrics
The future of Google Search & Ads in the age of Gen AI
Watch the recordingGenerative AI
Matz Lukmani dives deeper into the new era of search ads, including how Gen AI is changing how consumers search for products and the new tools marketers can use to navigate and succeed in this AI-driven advertising era.
Matz Lukmani
Product Lead, Performance Max and Attribution, Google
“Hands down that was the best online summit I have ever attended. Every speaker was on target, and the hosts did an amazing job bringing the entire event together in a cohesive and light manner. I really look forward to the next one, and I would love to see an in person event to attend as that would assuredly be even better I am certain. Thank you so much for putting that all together!”
Richard Cetta
Web Technology Director
RWJBarnabas Health
Meet our speakers
Igor Skokan
Marketing Science Director, Meta
Igor specializes in measuring marketing effectiveness through MMM, holistic attribution, and ad experimentation. Before joining Meta, he held various senior analytical positions within Omnicom’s data and analytics units.
Matz Lukmani
Product Lead, Performance Max and Attribution, Google
With over 15 years of experience in different analytics leadership roles, Matz specializes in web analytics, predictive analytics, and advanced text mining across different industries.
Emily Gustin
Senior BD Associate, LinkedIn
Emily is leading LinkedIn's measurement and attribution partnerships, focusing on helping advertisers understand their business and improve advertising performance.
Mikael Thuneberg
Founder & Co-CEO, Supermetrics
Starting as a Web Analyst seeking to eliminate manual data transfer tasks, Mikael has founded and grown Supermetrics into a global company, helping +17,000 companies solve their data problems.
Anssi Rusi
CEO, Supermetrics
Before joining Supermetrics, Anssi was the COO of Smartly.io, a global marketing and advertising tech company. He has a proven track record of driving profitability and revenue growth.
Gabrielle Stafford
CMO, Supermetrics
Gabrielle is a seasoned marketing leader with over 20 years of experience. Before joining Supermetrics, she played a crucial role in shaping Groupon's global marketing strategy as International CMO and Global VP of Consumer Marketing.
Khrystyna Grynko
Cloud Customer Engineer, Google
Khrystyna is a seasoned data analytics expert with a decade of experience. She transitioned from a digital marketing background to pursue data analysis, and now she actively contributes to the field through writing articles and mentoring.
Josh Cottrell
Data Consultant, Cottrell Consulting
Josh is a performance dashboard specialist who has worked on projects with brands like Google, Microsoft, Lego, and Philips. His free newsletter and TikToks teach marketers how to build better dashboards in Excel and Looker Studio.
Zach Bricker
Lead Solutions Engineer, Supermetrics
Zach leads the Solutions Engineer team at Supermetrics in the US. In his role, he's helping brands improve their marketing analytics, MTA, and MMM capabilities.
Aleksander Cardwell
Director of Product Marketing, Supermetrics
Aleks is leading a team of product marketers who are responsible for driving the global go-to-market strategy, messaging, and promotion of the Supermetrics suite of marketing data solutions.
Jessica Moore
Digital Marketing Director, Graduation Alliance
Jessica has 17 years of experience in multi-channel digital marketing, media planning, and strategic analysis. She helps her clients achieve successful outcomes by using data-driven insights.
Dorothy Ann Advincula
Global Head of Audience, Insights & Measurement, Uber
Dorothy is a marketing insights pro with 15+ years of analytics experience in brand, supplier, and agency roles. She specializes in using data and insights to influence business strategy and decisions.
Want to future-proof your marketing data?
Book a demo to see how Supermetrics can help you manage, transform, and analyze your data to power your next best step.