Master your marketing

SuperSummits 2023 & 2024 brought together leading brands and agencies to discuss how to master your marketing and drive growth with data in 2025 and beyond.

Watch 2024 sessionsWatch 2023 sessions

Featuring

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Learn how to use data to power your next step

Traditionally, data has been used as a rearview mirror to review past performance. But in this new era of marketing, looking at past outcomes alone isn't enough to improve the marketing ROI and efficiency.

At SuperSummit, you'll learn how to incorporate the emerging data pillars into your strategy and use data to inform your next action.

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Measurement and privacy

Discover the proven methods recommended by leading brands to track and measure marketing in a privacy-first world.

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Big data

Get the framework and tips to manage big data effectively, cut through the data noise, and find meaningful insights.

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Generative AI

Learn how to use generative AI to analyze large amounts of data and identify patterns to improve your marketing performance.

Watch 2023 on-demand sessions

  • Marketing leader roundtable: Fueling your growth with data in 2024

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    Measurement and privacy

    What's keeping marketers up at night? And what are they excited about? In this roundtable, marketing leaders from different sectors will discuss marketing and measurement trends, challenges, and opportunities in 2024.

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    Gabrielle Stafford

    CMOSupermetrics

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    Josh Cottrell

    Data ConsultantCottrell Consulting

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    Jessica Moore

    Digital Marketing DirectorGraduation Alliance

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    Dorothy Ann Advincula

    Global Head of Audience, Insights & MeasurementUber

  • The next generation of marketing mix modeling

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    Measurement and privacy

    Igor and Zach will discuss the advancements revolutionizing MMM, from machine learning to real-time analytics. Join us to learn what businesses need to know to get started and to make the most of MMM in 2024 and beyond.

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    Igor Skokan

    Marketing Science DirectorMeta

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    Zach Bricker

    Lead Solutions EngineerSupermetrics

  • Big data for marketers: Why, how, and where to start

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    Big data

    Big data can help marketers understand the customers better, create effective campaigns, and make better business decisions. But how and where to start? How technical should you be to use big data in marketing? Join the session for Khrystyna's comprehensive take on the topic.

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    Khrystyna Grynko

    Cloud Customer EngineerGoogle

  • Using data to power your next step: Fueling 40% annual growth

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    Keynote

    In this keynote, Supermetrics' CEOs Mikael and Anssi will discuss how Supermetrics achieved 40% annual growth using data. You'll learn how to use data to improve decision-making and increase ROI.

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    Mikael Thuneberg

    Founder & Co-CEOSupermetrics

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    Anssi Rusi

    CEOSupermetrics

  • The future of B2B measurement

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    Measurement and privacy

    Emily delves into the latest trends, technologies, and innovative strategies reshaping how organizations view their success in B2B. Discover how data, measurement, privacy, and customer-centric approaches are revolutionizing B2B measurement, and gain actionable insights to stay ahead of the curve.

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    Emily Gustin

    Senior BD AssociateLinkedIn

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    Aleksander Cardwell

    Director of Product MarketingSupermetrics

  • The future of Google Search & Ads in the age of Gen AI

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    Generative AI

    Matz Lukmani dives deeper into the new era of search ads, including how Gen AI is changing how consumers search for products and the new tools marketers can use to navigate and succeed in this AI-driven advertising era.

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    Matz Lukmani

    Product Lead, Performance Max and AttributionGoogle

Hands down that was the best online summit I have ever attended. Every speaker was on target, and the hosts did an amazing job bringing the entire event together in a cohesive and light manner. I really look forward to the next one, and I would love to see an in person event to attend as that would assuredly be even better I am certain. Thank you so much for putting that all together!
Richard Cetta

Richard Cetta

Web Technology Director

RWJBarnabas Health

Meet our speakers

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Igor Skokan

Marketing Science DirectorMeta

Igor specializes in measuring marketing effectiveness through MMM, holistic attribution, and ad experimentation. Before joining Meta, he held various senior analytical positions within Omnicom’s data and analytics units.

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Matz Lukmani

Product Lead, Performance Max and AttributionGoogle

With over 15 years of experience in different analytics leadership roles, Matz specializes in web analytics, predictive analytics, and advanced text mining across different industries.

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Emily Gustin

Senior BD AssociateLinkedIn

Emily is leading LinkedIn's measurement and attribution partnerships, focusing on helping advertisers understand their business and improve advertising performance.

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Mikael Thuneberg

Founder & Co-CEOSupermetrics

Starting as a Web Analyst seeking to eliminate manual data transfer tasks, Mikael has founded and grown Supermetrics into a global company, helping +17,000 companies solve their data problems.

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Anssi Rusi

CEOSupermetrics

Before joining Supermetrics, Anssi was the COO of Smartly.io, a global marketing and advertising tech company. He has a proven track record of driving profitability and revenue growth.

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Gabrielle Stafford

CMOSupermetrics

Gabrielle is a seasoned marketing leader with over 20 years of experience. Before joining Supermetrics, she played a crucial role in shaping Groupon's global marketing strategy as International CMO and Global VP of Consumer Marketing.

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Khrystyna Grynko

Cloud Customer EngineerGoogle

Khrystyna is a seasoned data analytics expert with a decade of experience. She transitioned from a digital marketing background to pursue data analysis, and now she actively contributes to the field through writing articles and mentoring.

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Josh Cottrell

Data ConsultantCottrell Consulting

Josh is a performance dashboard specialist who has worked on projects with brands like Google, Microsoft, Lego, and Philips. His free newsletter and TikToks teach marketers how to build better dashboards in Excel and Looker Studio.

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Zach Bricker

Lead Solutions EngineerSupermetrics

Zach leads the Solutions Engineer team at Supermetrics in the US. In his role, he's helping brands improve their marketing analytics, MTA, and MMM capabilities.

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Aleksander Cardwell

Director of Product MarketingSupermetrics

Aleks is leading a team of product marketers who are responsible for driving the global go-to-market strategy, messaging, and promotion of the Supermetrics suite of marketing data solutions.

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Jessica Moore

Digital Marketing DirectorGraduation Alliance

Jessica has 17 years of experience in multi-channel digital marketing, media planning, and strategic analysis. She helps her clients achieve successful outcomes by using data-driven insights.

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Dorothy Ann Advincula

Global Head of Audience, Insights & MeasurementUber

Dorothy is a marketing insights pro with 15+ years of analytics experience in brand, supplier, and agency roles. She specializes in using data and insights to influence business strategy and decisions.

Want to future-proof your marketing data?

Book a demo to see how Supermetrics can help you manage, transform, and analyze your data to power your next best step.

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