Social Media Analytics

LinkedIn is the biggest B2B social media platform with: 722+ million users, 55+ million active companies, and 96% of B2B content marketers use LinkedIn for organic social marketing. It’s fair to say that if your B2B company is not using LinkedIn, you’re missing out on the chance to reach your target audience and grow your ...

TL;DR If you’d like to kick-start your Instagram competitor analysis right away, feel free to swipe our Instagram industry insights template. For more tips on analyzing your competition, keep reading. Have you ever looked at your competitors’ Instagram accounts and wondered how they get all that engagement? What’s their secret? There’s only one way to ...

Pinterest is one of those platforms that many small business owners and bloggers overlook. This is often due to the misconception that the platform is only used for looking up recipes and home décor ideas. However, there are several other blog niches, such as fitness, DIY, finance, parenthood, tech, relationships, and coding, that are extremely ...

Building social media reports can be challenging and painful at first. For one thing, you have a ton of decisions to make—things like what metrics you want to track or what tools you should use to build your report. To take the weight off your shoulders, we’ll share 26 of our favorite organic and paid ...

The new kid on the block has arrived! We’re excited to announce that you can now pull your Instagram public data into Google Sheets, Data Studio, Excel, and BI tools with Supermetrics. With this connector, you can: Let’s go through each use case in more detail. Creating a hashtag report If you’re on Instagram, you’d ...

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...

TL;DR If you want to jumpstart your reporting, simply swipe our free Google Data Studio YouTube template. For more tips on how to build a report from scratch and analyze your data, keep on reading. Have you ever watched a video from a competitor on YouTube and wondered how they got all their views and ...

TL;DR: You can copy our free Instagram Insights template for Google Data Studio here. But if you need some tips to get started, keep reading! Out of curiosity: how do you decide what to post on your business account on Instagram? There are a ton of formats to choose from. You can go with photos, ...

Google Data Studio is a great tool for visualizing Facebook data. It has everything you need for clearly presenting your data: you can illustrate key metrics with scorecards, build trend lines of changes in, map out followers’ location, and pull content and engagements into a single table. This article is your go-to guide for a ...

As a social media marketer or agency, your job depends on your ability to tie social activity back to business results. You need to be able to analyze which organic posts do well, which to promote, and how to balance your time and investment in each channel. After all, you want to spend your resources ...