If you’re anything like us, your original marketing plans, forecasts, and budgets for 2020 have been thrown out the window by now. Over the last few weeks, your marketing team has probably been figuring out what you can do to keep things moving forward. We know exactly how that feels since that’s what we’ve been ...
7-MINUTE READ | By Mikael Thuneberg
HubSpot is the go-to marketing, sales, and service platform of thousands of businesses worldwide. And for good reason. But because HubSpot helps you generate so much data from email open rates to SQLs and from social media engagement to revenue, getting started with reporting can feel pretty overwhelming. To help you level up in HubSpot reporting, ...
15-MINUTE READ | By Pinja Virtanen
8-MINUTE READ · By Misty Faucheux Most of us look at paid search reports oftentimes with a mix of reluctance and necessity. Why? Well, while we know that we need to showcase results to clients, you might be wondering why you have to create a report to fulfil this need. Much of this stems from ...
By Supermetrics
12-MINUTE READ · By Rashed Khan As a PPC manager, I spend a lot of time knee deep in PPC marketing data. Whether it be identifying optimization areas or reporting back to the person or people I’m responsible to. I’ve noticed that in a PPC account, there are often a number of key keywords that ...
By Supermetrics
When we talk about HubSpot reporting dashboards, you’re likely to think about your dashboards within HubSpot itself. These can provide you with valuable insights into your marketing and sales performance by grouping together and displaying key metrics from up to ten different reports. But besides HubSpot’s native functionality, you can also create custom dashboards by ...
7-MINUTE READ | By Edward Ford
Many marketers struggle with getting accurate and meaningful reports within HubSpot. Basic reports will only get you so far when it comes to analyzing the performance of all your marketing and sales efforts across the flywheel and their impact on revenue. So how can you make the most of all your HubSpot data, get a ...
8-MINUTE READ | By Edward Ford
7-MINUTE READ · By Edward Ford As a way to enhance HubSpot’s in-built reporting capabilities, HubSpot apps or integrations are specialized types of software that allow you to extract and display your marketing data in graphs, charts, and other visualizations. In this article we’ll outline why you should be using additional tools to improve your HubSpot ...
By Supermetrics
You create a ton of data at every step of your campaign – from publishing blogs, creating and deploying campaigns, capturing leads, converting contacts, retargeting them, and much more. To make sense of this data, first of all, it’s crucial to track your performance. This article will look at how you can use all the ...
15-MINUTE READ | By Isha Shinde
Excel is a powerful tool that supports in-depth analysis and reporting for your digital marketing campaigns. You can leverage the built-in functions of Excel to get more insight from your data. Its rich formatting options allow you to create engaging and beautiful reports easily. In addition, what makes Excel a real beast is the capability ...
15-MINUTE READ | By Anna Shutko & Joy Huynh
8-MINUTE READ · By Tina Arnoldi Google Sheets vs. Microsoft Excel: which one is better for marketing reporting? We’re breaking this down to help you make a decision and are looking at the following criteria: Capacity Speed Collaboration Integrations Functionality Formatting & templates Price Company policy Conclusions Capacity First things first, how much data are ...
By Supermetrics
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