If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention of the 2.7 billion active users on Facebook. Are you getting the most out of ...
10-MINUTE READ | By Sophie Michaud
How can you tell if your Google Ads are performing well? Google uses a metric called ‘quality score’ to decide how often people see your ads and how much it’ll cost you. By combining the quality score with other key metrics like click-through rate (CTR) and cost-per-click (CPC), you can better predict your campaigns’ performance ...
9-MINUTE READ | By Sophie Michaud
Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most popular paid ad platforms with Google Analytics and made a one-page report to go with ...
12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko
TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...
7-MINUTE READ | By Joy Huynh
If you’ve ever tried to build an SEO report from scratch, you’ve probably noticed that it’s anything but easy. Even if you have a good idea of what KPIs to include, how to analyze your data, and which tools to use for reporting, you’ve still got a ton of decisions to make. Stuff like, how ...
6-MINUTE READ | By Pinja Virtanen
Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for data crunching and analysis — there are a few things you should consider before you ...
8-MINUTE READ | By Pinja Virtanen
As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical. This process will help when you’re asking questions, like: To answer these questions, pivot tables come in handy. What are pivot tables? Pivot tables allow you to group data in a meaningful ...
18-MINUTE READ | By Gabe Solberg
TL;DR If you’re already familiar with Google Data Studio, you can simply swipe our Shopify dashboard template for free. For more tips on growing your online store with data, keep reading. Once you have your Shopify store up and running, you’ll have a ton of data to track. From marketing to sales and from customer ...
6-MINUTE READ | By Joy Huynh
TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...
4-MINUTE READ | By Joy Huynh
TL;DR If you want to jumpstart your reporting, simply swipe our free Google Data Studio YouTube template. For more tips on how to build a report from scratch and analyze your data, keep on reading. Have you ever watched a video from a competitor on YouTube and wondered how they got all their views and ...
6-MINUTE READ | By Joy Huynh
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