Looker Studio (Google Data Studio)

Facebook ads report template

If you’re running ads online, chances are, you’re running ads on Facebook. In the past few years, Facebook has had the second most ad revenue from all digital platforms, right behind Google. The competition is fierce to get the attention of the 2.7 billion active users on Facebook. Are you getting the most out of ...

10-MINUTE READ | By Sophie Michaud

How to improve your Google Ads quality score

How can you tell if your Google Ads are performing well?  Google uses a metric called ‘quality score’ to decide how often people see your ads and how much it’ll cost you. By combining the quality score with other key metrics like click-through rate (CTR) and cost-per-click (CPC), you can better predict your campaigns’ performance ...

9-MINUTE READ | By Sophie Michaud

How to customize paid digital marketing reporting dashboard

Are you running digital advertising campaigns on multiple platforms? Sounds like having your results combined in one easy-to-use dashboard would be handy. Luckily, we’ve got you covered! If you haven’t heard yet, we’ve built a connector that includes the most popular paid ad platforms with Google Analytics and made a one-page report to go with ...

12-MINUTE READ | By Elliot Sheen, Eliot Shiner, and Anna Shutko

Pinterest analytics how to analyze the performance of your organic and paid Pinterest campaigns

TL;DR If you want to hit the ground running, you can swipe our Pinterest organic reporting template and Pinterest Ads reporting template. For more tips on analyzing your Pinterest data, keep reading. To grow your business on Pinterest and drive more revenue, you need to double down on what’s working for your audience and business. ...

7-MINUTE READ | By Joy Huynh

Supermetrics for Google Sheets vs. Supermetrics for Data Studio

Can’t make up your mind between Supermetrics for Data Studio and Supermetrics for Google Sheets (or Excel)? While we’d naturally recommend that you get both — Data Studio for data visualization and reporting and one of the spreadsheet products for data crunching and analysis — there are a few things you should consider before you ...

8-MINUTE READ | By Pinja Virtanen

How to build a Facebook Ads pivot table in Data Studio

As digital marketers, we’re often experiencing data overload. And that’s why having a clear process for analyzing your paid campaigns’ performance is critical.  This process will help when you’re asking questions, like: To answer these questions, pivot tables come in handy. What are pivot tables? Pivot tables allow you to group data in a meaningful ...

18-MINUTE READ | By Gabe Solberg

TL;DR: If you’re already familiar with Google Data Studio, steal this Google Ads vs. Facebook Ads dashboard template with pride. For more tips on how to improve the performance of your Google Ads and Facebook Ads campaigns, keep reading. Not sure if you should invest more in Google Ads or Facebook Ads? Here’s the thing: ...

4-MINUTE READ | By Joy Huynh


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