Supermetrics for Power BI
Connect Your Data Sources to Power BI
One integration. 170+ data sources. Pull your marketing data into Power BI automatically — no manual exports, no engineering required.
Advertising
Facebook Ads
Turn Facebook Ads data into enterprise-grade Power BI dashboards. Build DAX measures for custom ROAS calculations, drill through from campaign summaries to ad-level detail, and share interactive reports across your organization via Power BI Service — all without writing a single API call. Instagram Ads data included.
Google Ads
Transform Google Ads data into enterprise Power BI dashboards with drill-through from campaign overview to keyword-level detail. Build DAX measures for blended ROAS, weighted quality scores, and rolling CPA trends. Publish to Power BI Service for organization-wide access with row-level security.
LinkedIn Ads
Build enterprise Power BI dashboards for LinkedIn Ads that drill through from campaign group to creative-level detail. Create DAX measures for cost per MQL, lead-to-opportunity rates, and audience segment ROAS. Share interactive reports via Power BI Service with your B2B marketing team.
TikTok Ads
Build Power BI dashboards for TikTok Ads that visualize video engagement funnels, creative performance trends, and audience conversion patterns. DAX measures calculate blended view rates and creative efficiency scores. Publish to Power BI Service for real-time team access.
Microsoft Ads
Build Power BI dashboards that unify Microsoft Ads and Google Ads search performance. DAX measures calculate cross-engine quality scores, blended CPA, and impression share gaps. Drill-through from campaign overview to keyword detail, published to Power BI Service for team access.
Pinterest Ads
Visualize Pinterest Ads alongside your full paid media mix in Power BI. Use Power Query to merge pin-level engagement data with website conversions, build DAX measures for save-to-conversion ratios, and publish shoppable product performance reports via Power BI Service.
Snapchat Ads
Bring Snapchat Ads data into Power BI to analyze swipe-up rates, story ad completions, and AR lens engagement alongside your other paid channels. DAX measures calculate cost per swipe-up, video quartile completion rates, and audience reach frequency curves.
X (Twitter) Ads
Analyze X (Twitter) Ads campaigns in Power BI with engagement-weighted cost metrics and promoted tweet performance breakdowns. DAX measures calculate cost per engagement, follower acquisition cost, and video view rates. Merge with organic X data for a complete paid vs. earned view.
Amazon Ads
Unify Sponsored Products, Sponsored Brands, and Sponsored Display data in Power BI for holistic Amazon advertising analysis. DAX measures calculate ACoS at ASIN level, TACoS trends, and new-to-brand customer acquisition costs. Join with Seller Central data for advertising efficiency against total sales.
Apple Search Ads
Track Apple Search Ads install campaigns in Power BI with keyword-level CPA analysis, search match discovery, and new vs. returning user segmentation. DAX measures calculate cost per install by device class, tap-through rate benchmarks, and budget pacing indicators.
Display & Video 360
Analyze DV360 programmatic campaigns in Power BI with insertion order pacing, viewability analysis, and exchange-level cost optimization. DAX measures calculate viewability-adjusted CPM, effective frequency curves, and CTV vs. display performance splits. Share programmatic intelligence via Power BI Service.
Outbrain Amplify
Analyze Outbrain content discovery campaigns in Power BI with publisher-level performance analysis, headline testing results, and conversion attribution. DAX measures calculate cost per engaged visit, publisher efficiency scores, and content promotion ROI. Combine with GA4 for post-click tracking.
Google Ad Manager
Build ad operations dashboards in Power BI with Google Ad Manager delivery data, fill rate analysis, and yield management visuals. DAX measures calculate eCPM by demand channel, unfilled impression revenue loss, and viewability benchmarks by ad unit. Share yield reports via Power BI Service.
Google Search Ads 360
Consolidate cross-engine search campaigns in Power BI with SA360 data spanning Google, Microsoft, and other engines. DAX measures calculate blended CPA across engines, Floodlight conversion attribution, and engine-level budget allocation efficiency. Enterprise reporting via Power BI Service with row-level security.
The Trade Desk
Analyze The Trade Desk programmatic campaigns in Power BI with supply path optimization, audience segment analysis, and viewability tracking. DAX measures calculate eCPM by supply vendor, conversion attribution across click-through and view-through windows, and frequency management indicators.
Adform
Build ad serving dashboards in Power BI with Adform campaign delivery data, viewability benchmarks, and video completion analysis. DAX measures calculate delivery pacing, banner-level CTR benchmarks, and creative size performance rankings across your entire media buy.
Spotify Ads
Visualize Spotify Ads audio campaign performance in Power BI with listen completion analysis, reach frequency optimization, and audience streaming behavior insights. DAX measures calculate cost per completed listen, effective frequency thresholds, and new listener acquisition rates.
RTB House
Track RTB House retargeting campaigns in Power BI with creative fatigue monitoring, user segment efficiency analysis, and post-view conversion attribution. DAX measures calculate incremental ROAS, creative rotation indicators, and segment-level cost per conversion.
Amazon DSP
Analyze Amazon DSP display and video campaigns in Power BI with viewability benchmarking, audience targeting analysis, and 14-day conversion window attribution. DAX measures calculate viewability-adjusted eCPM, pixel conversion rates, and creative performance rankings by size and type.
Yahoo DSP
Build Power BI dashboards for Yahoo DSP with native ad performance analysis, video completion tracking, and audience targeting visuals across Yahoo properties. DAX measures calculate viewability-adjusted CPM, demographic targeting efficiency, and CTV vs. display cost comparisons.
LINE Ads
Track LINE Ads campaigns in Power BI with APAC-focused reach analysis, friend-add conversion tracking, and creative performance comparison. DAX measures calculate cost per friend add, video engagement benchmarks, and audience efficiency across LINE's messaging ecosystem.
Google AdSense
Analyze AdSense revenue in Power BI with RPM trends by domain and ad unit, fill rate monitoring, and geographic revenue distribution. DAX measures calculate page-level revenue efficiency, ad format performance rankings, and seasonal revenue patterns for your publishing portfolio.
AdRoll
Analyze AdRoll retargeting and prospecting campaigns in Power BI with audience segment comparison, view-through attribution analysis, and creative performance tracking. DAX measures calculate incremental ROAS, audience saturation indicators, and cross-device conversion paths.
Quora Ads
Track Quora Ads campaigns in Power BI with question-topic targeting analysis, conversion tracking, and audience interest insights. DAX measures calculate cost per lead by topic category, landing page conversion rates, and audience interest efficiency scores.
Teads
Analyze Teads outstream video campaigns in Power BI with viewability trending, brand safety monitoring, and completion rate analysis. DAX measures calculate viewability-adjusted CPM, completed view costs, and publisher-level brand suitability scores across premium inventory.
Yandex.Direct
Track Yandex.Direct campaigns in Power BI with search vs. display network comparison, regional performance analysis, and keyword bidding optimization. DAX measures calculate regional CPA trends, impression position efficiency, and ad network performance splits for the Russian market.
DoubleVerify
Analyze DoubleVerify data in Power BI with viewability trending, brand safety incident tracking, and IVT fraud monitoring across your media buys. DAX measures calculate authentic impression rates, brand suitability scoring, and viewability-adjusted CPM for media quality optimization.
Kwai Ads
Analyze Kwai Ads campaigns in Power BI with video play rate analysis, conversion tracking, and creative performance comparison for Latin American and Asian markets. DAX measures calculate cost per conversion, 3-second view rates, and through-play efficiency scores.
Google Campaign Manager 360
Analyze CM360 campaign tracking data in Power BI with cross-channel delivery reconciliation, Floodlight conversion attribution, and reach/frequency analysis. DAX measures calculate deduplicated reach, placement-level efficiency, and creative rotation performance.
Taboola
Track Taboola native advertising campaigns in Power BI with headline performance testing, content item ranking, and platform-level conversion analysis. DAX measures calculate cost per engaged visit, headline CTR efficiency scores, and ROAS by content item and platform targeting.
Reddit Ads
Analyze Reddit Ads campaigns in Power BI with subreddit targeting analysis, interest-based audience insights, and conversion attribution. DAX measures calculate cost per lead by community, engagement efficiency scores, and interest targeting performance across Reddit's unique audience.
StackAdapt
Track StackAdapt programmatic campaigns in Power BI with native, display, video, and CTV performance comparison. DAX measures calculate channel-level efficiency, conversion path analysis, and creative performance rankings across StackAdapt's multi-format inventory.
Criteo
Analyze Criteo commerce media campaigns in Power BI with product-level ROAS analysis, bidding strategy comparison, and category performance tracking. DAX measures calculate cost of sale trends, average cart value by campaign, and incremental revenue contribution from retargeting.
Also available: Snapchat Ads, Amazon Ads, Criteo, StackAdapt, Apple Search Ads, and more.
Analytics
Google Analytics 4
Connect GA4 to Power BI for enterprise web analytics dashboards with drill-through navigation from channel overview to landing page detail. Build DAX measures for custom engagement scores, conversion attribution, and traffic quality indexes. Publish to Power BI Service for organization-wide analytics.
Adjust
Build mobile growth dashboards in Power BI with Adjust attribution data covering installs, sessions, and revenue by media source. DAX measures calculate eCPI by partner, retention cohorts, and organic vs. paid install multipliers. Power Query merges attribution with in-app event data for LTV analysis.
CallRail
Analyze CallRail call tracking data in Power BI with source attribution, call quality scoring, and peak call time analysis. DAX measures calculate cost per qualified call, first-time caller rates, and answer rate benchmarks. Merge with Google Ads data to attribute phone conversions to paid search keywords.
AppsFlyer
Consolidate AppsFlyer mobile attribution data in Power BI for media source comparison, LTV analysis, and fraud-free install reporting. DAX measures calculate eCPI by network, ARPU trends, and retention cohort curves. Merge with in-app analytics for a complete user acquisition view.
Matomo
Build Power BI dashboards for Matomo with visitor behavior analysis, goal conversion tracking, and traffic source attribution — all from privacy-compliant, first-party data. DAX measures calculate engagement scores, conversion funnels, and traffic quality metrics without third-party cookie dependency.
Piwik PRO
Build Power BI dashboards for Piwik PRO with consent-compliant visitor analytics, tag manager integration insights, and customer journey tracking. DAX measures calculate consent rates, goal conversion paths, and session quality metrics — all with full data sovereignty on your own infrastructure.
Piano Analytics
Analyze Piano Analytics data in Power BI with audience engagement scoring, content value metrics, and subscription funnel analysis. DAX measures calculate content monetization efficiency, reader engagement depth, and campaign attribution for media and publishing businesses.
Google Trends
Build Power BI dashboards for Google Trends with interest trend analysis, regional demand mapping, and seasonal pattern detection. DAX measures calculate year-over-year interest changes, geographic opportunity scores, and related topic discovery for content and campaign planning.
Adobe Analytics 2.0
Build Power BI dashboards for Adobe Analytics with segment comparison, marketing channel attribution, and conversion path analysis. DAX measures calculate custom participation metrics, pathing analysis scores, and revenue attribution. Row-level security restricts data by business unit or geography.
Google Business Profile
Build Power BI dashboards for Google Business Profile with multi-location performance comparison, review sentiment tracking, and customer action analysis. DAX measures calculate location-level scoring, review response rates, and action conversion trends across your entire store network.
Also available: Adobe Analytics, Amplitude, Mixpanel, and more.
Social Media
Build Power BI dashboards for Instagram content performance with drill-through from overall metrics to individual post analysis. DAX measures calculate engagement rates, follower growth velocity, and content type comparisons. Publish to Power BI Service for your social media team.
YouTube
Analyze YouTube channel performance in Power BI with watch time trends, subscriber growth modeling, and traffic source attribution. DAX measures calculate average view duration, subscriber net change velocity, and estimated revenue per thousand views. Combine with Google Ads for a unified paid and organic video strategy.
X (Twitter) Organic
Analyze X (Twitter) Organic content performance in Power BI with tweet-level engagement analysis, follower growth tracking, and optimal posting time identification. DAX measures calculate engagement rates by content type, viral amplification ratios, and audience growth velocity.
Sprout Social
Consolidate Sprout Social data in Power BI for multi-profile performance comparison, content mix analysis, and publishing cadence optimization. DAX measures calculate engagement rate benchmarks per platform, optimal posting frequency, and content type effectiveness scores.
Pinterest Organic
Analyze Pinterest Organic performance in Power BI with pin engagement tracking, audience growth analysis, and content effectiveness scoring. DAX measures calculate save-to-click ratios, viral pin indicators, and follower growth velocity across boards and pin types.
Facebook Insights
Track Facebook Page performance in Power BI with post engagement analysis, audience demographic breakdowns, and reach amplification tracking. DAX measures calculate engagement rates by post type, viral reach ratios, and optimal posting windows based on historical page data.
LinkedIn Company Pages
Analyze LinkedIn Company Page performance in Power BI with content engagement tracking, follower demographic analysis, and industry-segment targeting insights. DAX measures calculate engagement rates by content type, follower quality scores by seniority and industry, and B2B content effectiveness.
TikTok Organic
Analyze TikTok Organic content performance in Power BI with video-level engagement analysis, follower growth trending, and completion rate benchmarking. DAX measures calculate engagement rates per video, audience growth velocity, and content format effectiveness for your short-form video strategy.
Also available: Threads Insights, Sprinklr, and more.
E-commerce
Shopify
Transform Shopify data into enterprise Power BI dashboards with product performance drilldowns, revenue trend analysis, and channel attribution visuals. DAX measures calculate customer lifetime value, product margin analysis, and marketing ROAS. Share interactive reports across your ecommerce team.
Stripe
Build Power BI dashboards for Stripe with recurring revenue analysis, payment failure monitoring, and customer payment behavior tracking. DAX measures calculate net revenue after fees, refund rates by product, and transaction volume trends. Use row-level security to restrict financial data access.
WooCommerce
Build Power BI dashboards for WooCommerce with product performance analysis, order trend tracking, and customer geography visuals. DAX measures calculate average order value trends, product category margins, and coupon impact on revenue. Join with Google Ads for ad spend-to-revenue attribution.
Amazon Seller Central
Build Power BI dashboards for Amazon Seller Central with Buy Box tracking, product-level profitability analysis, and customer feedback monitoring. DAX measures calculate session-to-order conversion rates, refund impact on margin, and inventory health indicators across your ASIN catalog.
Also available: WooCommerce, BigCommerce, Amazon Seller Central, and more.
Email & Marketing Automation
Mailchimp
Analyze Mailchimp email campaigns in Power BI with deliverability monitoring, A/B test comparison, and subscriber engagement scoring. DAX measures calculate click-to-open rates, list health indicators, and revenue per email. Merge email engagement with e-commerce data for true campaign ROI.
Klaviyo
Bring Klaviyo flow and campaign data into Power BI for e-commerce email and SMS performance analysis. DAX measures calculate revenue per recipient, flow conversion rates, and customer lifetime value segments. Use Power Query to join with Shopify order data for end-to-end purchase attribution.
ActiveCampaign
Connect ActiveCampaign to Power BI for email performance analysis, automation workflow ROI tracking, and deal pipeline monitoring. DAX measures calculate engagement scores, automation conversion rates, and pipeline velocity across your marketing and sales funnel.
Omnisend
Track Omnisend email and SMS campaigns in Power BI with deliverability monitoring, segment comparison, and revenue attribution analysis. DAX measures calculate revenue per recipient, list health indicators, and campaign ROI across email, SMS, and push notification channels.
Marketo
Connect Marketo to Power BI for lead funnel analysis, program ROI tracking, and email engagement monitoring. DAX measures calculate cost per lead, program success rates, and lead scoring distributions. Use row-level security to restrict program data by business unit.
Brevo
Analyze Brevo email and SMS campaigns in Power BI with deliverability monitoring, A/B test comparison, and list segment performance tracking. DAX measures calculate click-to-open rates, send time optimization insights, and campaign-level revenue attribution.
Also available: Campaign Monitor, Eloqua, and more.
CRM
HubSpot
Build Power BI dashboards that visualize your HubSpot pipeline, lifecycle stage progression, and marketing-to-sales handoff metrics. DAX measures calculate weighted pipeline value, stage velocity, and marketing attribution. Row-level security ensures each sales rep sees only their deals.
Salesforce
Connect Salesforce CRM to Power BI for pipeline velocity analysis, win/loss reporting, and revenue forecasting. Use Power Query to join opportunity data with marketing touchpoints, build DAX measures for stage-to-stage conversion rates, and enforce row-level security so each sales rep sees only their own deals.
Also available: Pipedrive, Zoho CRM, and more.
SEO
Google Search Console
Build SEO performance dashboards in Power BI with Search Console query data, CTR optimization analysis, and index coverage monitoring. DAX measures calculate weighted average position, CTR opportunity scores, and impression share trends. Combine with GA4 for full organic search attribution.
Semrush Analytics
Build Power BI dashboards for Semrush with competitive domain analysis, keyword gap visuals, and organic traffic value estimation. DAX measures calculate estimated traffic value, keyword difficulty scoring, and competitive positioning trends. Track your SEO progress against competitors in one report.
Bing Webmaster Tools
Build Power BI dashboards for Bing Webmaster Tools with search query analysis, crawl health monitoring, and index coverage tracking. DAX measures calculate Bing-specific CTR benchmarks, crawl budget efficiency, and compare organic performance with Google Search Console data.
Also available: Ahrefs, Moz, and more.
Affiliate & Partnerships
Awin
Track Awin affiliate program performance in Power BI with publisher rankings, commission analysis, and transaction validation monitoring. DAX measures calculate effective CPA by publisher, commission approval rates, and voucher code attribution. Share program reports via Power BI Service.
Impact
Analyze Impact partnership campaigns in Power BI with partner performance rankings, multi-touch attribution, and program ROI analysis. DAX measures calculate cost per action by partner tier, customer lifetime value from partnership-driven acquisitions, and program health metrics.
Adtraction
Build Power BI dashboards for Adtraction with market-level partner analysis, commission tracking, and cross-program performance comparison. DAX measures calculate partner ROI, conversion trends by market, and commission approval rates for your Nordic and European affiliate programs.
CJ Affiliate
Track CJ Affiliate program performance in Power BI with advertiser-publisher matching analysis, commission trend monitoring, and conversion attribution. DAX measures calculate effective CPA by publisher, commission approval rates, and multi-currency revenue consolidation.
Also available: Affluent, Everflow, and more.
Ready to Connect Your Data to Power BI?
170+ data sources. Set up in minutes. No engineering required.