Supermetrics for Power BI
Connect Pinterest Ads to Power BI — Visual Discovery Dashboards
Visualize Pinterest Ads alongside your full paid media mix in Power BI. Use Power Query to merge pin-level engagement data with website conversions, build DAX measures for save-to-conversion ratios, and publish shoppable product performance reports via Power BI Service.
Why Connect Pinterest Ads to Power BI?
Build live Pinterest Ads dashboards in Power BI that update automatically and share with your team.
- Track product pins from impression to purchase with drill-through pages that link Pinterest engagement metrics to downstream conversion data from your e-commerce platform.
- Write DAX measures comparing standard pins, video pins, and carousel formats side by side — calculate save rates, outbound click rates, and cost efficiency per format automatically.
- Map the full Pinterest discovery funnel from impression to save to outbound click to conversion. Combine with GA4 data in Power BI to attribute downstream revenue to specific pins.
How to Connect Pinterest Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Pinterest Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Pinterest Shopping Campaign Tracker
Product-level performance cards showing saves, outbound clicks, and purchase ROAS. Drill through from campaign overview to individual pin creative analysis with format comparison slicers.
Pinterest Audience & Interest Report
Interest category heatmap showing which audience segments drive the lowest CPA. Demographic breakdowns by age and gender with conditional formatting highlighting top performers.
Reporting Scenarios for Pinterest Ads in Power BI
Common reporting use cases that teams build with Pinterest Ads data in Power BI.
Funnel chart
Pin Save-to-Click Conversion Funnel
Funnel chart tracking the journey from pin impression to save to outbound click, revealing creative engagement quality and where users drop off before visiting your site.
Matrix table
Interest Category CPA Heatmap
Matrix visual with conditional formatting showing cost per acquisition across Pinterest interest targeting categories and device types, helping optimize audience selection.
What Pinterest Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Pinterest Ads reporting data — metrics and dimensions you already know from the Pinterest Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- ROAS
- Pin clicks
- Outbound clicks
- Saves
- Save rate
- Video views
- Engagement rate
Key Dimensions
- Campaign name
- Ad group name
- Pin name
- Ad format
- Targeting type
- Interest
- Keyword
- Age
- Gender
- Device
- Placement
- Objective
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
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PPC reporting: extract insights from paid campaigns
Browse all Power BI templates
Feld Entertainment: enterprise dashboards
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Pinterest Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Pinterest Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Pinterest Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Pinterest Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Pinterest Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Pinterest Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard Pinterest Ads reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, and more. You get the same data as the Pinterest Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Pull Pinterest Ads conversion and spend data via Supermetrics, then create a DAX measure dividing purchase value by spend. Use Power Query to join with your product catalog for SKU-level ROAS breakdowns across your shopping campaigns.
- Yes. Filter your Pinterest data by ad format dimension — standard, video, carousel, or collection — and use clustered bar charts or matrix tables to compare CTR, save rate, and CPA across formats. DAX calculated columns make the comparison dynamic.
Also Connect to Power BI
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