Supermetrics for Power BI
Connect Google Ads to Power BI — Search Intelligence Dashboards
Transform Google Ads data into enterprise Power BI dashboards with drill-through from campaign overview to keyword-level detail. Build DAX measures for blended ROAS, weighted quality scores, and rolling CPA trends. Publish to Power BI Service for organization-wide access with row-level security.
Why Connect Google Ads to Power BI?
Build live Google Ads dashboards in Power BI that update automatically and share with your team.
Keyword-level drill-through reports
Build drill-through pages that let stakeholders click any campaign to see ad group, keyword, and search term detail — all within one Power BI report.
DAX measures for search performance
Create DAX calculated measures for weighted quality scores, impression share gaps, and rolling CPA averages that update with every scheduled refresh.
Cross-platform paid search comparison
Join Google Ads and Microsoft Ads data in Power BI's data model. Compare CPC, conversion rates, and ROAS side-by-side across search engines.
How to Connect Google Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for Google Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
Google Ads Campaign Command Center
KPI cards for spend, ROAS, CPA, and impression share with drill-through to ad group and keyword detail. Budget pacing gauges show monthly spend progress.
Search Term Intelligence Dashboard
Interactive search term analysis with filters for match type and conversion status. Scatter plots reveal cost-efficiency patterns across your search term portfolio.
Reporting Scenarios for Google Ads in Power BI
Common reporting use cases that teams build with Google Ads data in Power BI.
Impression Share Gap Analysis
Stacked bar charts showing impression share vs. lost share (budget) vs. lost share (rank). Identify where budget increases or quality improvements capture additional impressions.
Quality Score vs CPC Scatter
Plot keywords with Quality Score on X-axis and CPC on Y-axis. Bubble size represents spend. Identify where quality improvements could lower costs.
What Google Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full Google Ads reporting data — metrics and dimensions you already know from the Google Ads interface.
Key Metrics
- Impressions
- Clicks
- Cost
- Conversions
- Conversion value
- ROAS
- CPA
- CTR
- CPC
- Quality Score
- Impression share
- Search impression share
- Top impression rate
- Conversion rate
- All conversions
Key Dimensions
- Campaign name
- Ad group name
- Keyword
- Search term
- Match type
- Device
- Network
- Location
- Day of week
- Hour of day
- Ad type
- Bidding strategy
Resources & Guides
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect Google Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for Google Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your Google Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
How do I connect Google Ads to Power BI with Supermetrics?
Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize Google Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
Can I schedule automatic data refreshes for Google Ads in Power BI?
Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your Google Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
Can I combine Google Ads data with other sources inside Power BI?
Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull Google Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
What Google Ads metrics and dimensions can I access in Power BI?
All standard Google Ads reporting fields are available, including Impressions, Clicks, Cost, Conversions, Conversion value, and more. You get the same data as the Google Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
Do I need technical skills to use Google Ads data in Power BI?
Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
Can I build a Quality Score trend report in Power BI?
Yes. Pull Quality Score with daily granularity, load into your model, and build a line chart with campaign or keyword on the legend. Add a DAX measure for weighted average Quality Score.
How do I compare Google Ads and Microsoft Ads in Power BI?
Pull both via Supermetrics into separate tables, create relationships on shared dimensions like date and campaign name, and build visuals that compare performance across both engines.
Also Connect to Power BI
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