Supermetrics for Power BI
Connect TikTok Ads to Power BI — Video Campaign Dashboards
Build Power BI dashboards for TikTok Ads that visualize video engagement funnels, creative performance trends, and audience conversion patterns. DAX measures calculate blended view rates and creative efficiency scores. Publish to Power BI Service for real-time team access.
Why Connect TikTok Ads to Power BI?
Build live TikTok Ads dashboards in Power BI that update automatically and share with your team.
- Build funnel charts tracking impressions through 2-second views, 6-second views, and completions. DAX measures calculate drop-off rates at each stage.
- Matrix visuals with creatives on rows and metrics on columns. Conditional formatting turns the matrix into a heatmap for instant creative ranking.
- Decomposition trees discover which age, gender, and placement combinations deliver the best TikTok Ads performance for your objectives.
How to Connect TikTok Ads to Power BI
Three steps. Under two minutes. Zero code.
- 1
Open Power BI Desktop and Get Data
Launch Power BI Desktop, click "Get Data," and search for the Supermetrics connector to install it.
- 2
Authorize your data source
Sign in with your Supermetrics account and authorize your data source. Your credentials are encrypted and securely stored.
- 3
Build Your Dashboard
Select your metrics and dimensions, load the data into your model, and start building visuals, DAX measures, and interactive reports.
Dashboard Templates for TikTok Ads in Power BI
Pre-built dashboards to get you started. Customize layouts, filters, and visualizations to match your reporting needs.
TikTok Ads Creative Dashboard
Video engagement funnel with drill-through to individual ad performance. Heatmaps compare view rates, completion rates, and CPA across creatives.
Audience Performance Explorer
Decomposition trees and slicer panels explore performance by age, gender, placement, and OS. Scatter plots reveal cost-efficiency patterns.
Reporting Scenarios for TikTok Ads in Power BI
Common reporting use cases that teams build with TikTok Ads data in Power BI.
Funnel chart
Video Drop-Off Funnel
Funnel from impressions to 2-second views to 6-second views to completions. Each stage shows drop-off percentage to highlight where viewers lose interest.
Scatter chart
Creative Efficiency Scatter Plot
Plot ads with average watch time on X-axis and conversion rate on Y-axis. Bubble size represents spend, revealing creatives that drive engagement and results.
What TikTok Ads Data Can You Pull into Power BI?
Supermetrics gives Power BI access to your full TikTok Ads reporting data — metrics and dimensions you already know from the TikTok Ads interface.
Key Metrics
- Impressions
- Clicks
- Spend
- CTR
- CPC
- CPM
- Conversions
- CPA
- Cost per result
- Video views
- Result rate
- 2-second video views
- 6-second video views
- Average watch time
- Profile visits
Key Dimensions
- Campaign name
- Ad group name
- Ad name
- Placement
- Gender
- Country
- Operating system
- Ad format
- Objective type
- Optimization goal
- Creative type
Resources & Guides
14 Power BI marketing dashboard examples
Power BI for marketing: setup guide
Data transformation in Power BI
TikTok ad campaigns: setup & optimization
PPC reporting: extract insights from paid campaigns
Browse all Power BI templates
Why Supermetrics for Power BI?
The trusted marketing data platform since 2009. 200,000+ companies use Supermetrics — 15% of global ad spend flows through our connectors.
Built for Power BI
Purpose-built Power BI connector with setup in minutes. Your marketing team can build dashboards independently — no data engineering resources required.
170+ Data Sources
Connect TikTok Ads alongside 170+ other platforms through a single integration. All your marketing data in one place.
Template Gallery
Start with pre-built Power BI dashboard templates for TikTok Ads. Connect your account and have a polished, interactive report in minutes.
Enterprise Security
SOC 2 Type II certified. GDPR compliant. OAuth authentication. Your data is encrypted at rest and in transit.
Always Current
Your TikTok Ads data refreshes automatically in Power BI. No manual exports, no stale numbers — open your report and the data is current.
No Data Limits
Query any date range, any number of campaigns, any level of granularity. No row limits, no sampling, no restrictions on the data you can pull.
Frequently Asked Questions
- Install the Supermetrics connector from the Power BI Desktop "Get Data" menu, sign in with your Supermetrics account, and authorize TikTok Ads. Your data appears as a Power Query table — from there you load it into your model, build relationships, and start creating visuals. No custom connector development needed.
- Yes. Publish your report to the Power BI Service and configure a scheduled refresh through your dataset settings. Supermetrics refreshes your TikTok Ads data on the schedule you set — hourly, daily, or whatever cadence fits your reporting rhythm. Your dashboards stay current without manual intervention.
- Absolutely. Power BI's data model is built for blending. Use Supermetrics to pull TikTok Ads alongside data from 170+ other marketing platforms — Google Ads, LinkedIn Ads, GA4, and more — then join them through shared dimensions like date, campaign name, or UTM parameters in Power Query or the data model.
- All standard TikTok Ads reporting fields are available, including Impressions, Clicks, Spend, CTR, CPC, and more. You get the same data as the TikTok Ads native reporting UI, loaded into Power BI where you can create DAX measures, build relationships, and apply row-level security.
- Basic Power BI Desktop knowledge is enough. Supermetrics handles the API connection, authentication, and data formatting. You pick your metrics, choose a date range, and load — the data arrives as clean tables ready for modeling. No API code, no ETL scripting.
- Yes. Pull ad-level data with creative dimensions, build matrix visuals with conditional formatting. Add DAX measures for efficiency scores and drill-through to individual ad detail.
- Publish to Power BI Service, configure scheduled refresh in dataset settings. TikTok Ads data via Supermetrics refreshes automatically on your chosen cadence.
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